53H-6-201. Definitions.
As used in this part:
(1) "Athlete agent" means the same as that term is defined in Section. 58-87-102
(2) "Athletic entity" means an athletic association, athletic conference, or other group or organization with authority over intercollegiate athletics.
(3) "Institutional marketing associate" means a third-party entity that enters into a contract with, or acts on behalf of, an institution or intercollegiate athletics program. "Institutional marketing associate" does not include: an institution; an athletic entity; or a staff member, employee, officer, director, manager, or owner of an institution.
(4) "Intercollegiate athletics program" means an institution-sponsored athletic program or sporting activity in which a student athlete represents the student athlete's institution in competition against another institution.
(5) "Prohibited endorsement provision" means a provision that requires or permits the use of a student athlete's name, image, or likeness to promote: a tobacco product or electronic cigarette, as those terms are defined in Section, including vaping; 76-9-1101 an alcoholic product, as that term is defined in Section; 32B-1-102 a seller or dispenser of a controlled substance, including steroids, antibiotics, and marijuana; gambling or betting; a sexually oriented business, as that term is defined in Section; or 17-50-331 a firearm that the student athlete cannot legally purchase.
(6) "Student athlete" means an individual who: is enrolled in an institution; and participates as an athlete for the institution in an intercollegiate athletics program. "Student athlete" includes an agent or other representative of a student athlete.
(7) "Student athlete agreement" means a proposed or executed contract: between a student athlete and another party; and in which the student athlete and other party agree that the student athlete's name, image, or likeness may be used to promote a business, person, product, service, or individual in exchange for the student athlete receiving financial compensation or other benefits.
(8) "Third-party entity" means an individual or organization, other than an athletic entity, with authority over intercollegiate athletics.