72-6-403. Highway sponsorship program -- Sponsorship advertisement restrictions -- Rulemaking.
(1) The department may establish a sponsorship program to allow for private sponsorship of the following department operational activities or other highway-related services or programs: traveler information; rest areas; and courtesy patrol services.
(2) All revenue generated from a sponsorship authorized by this section shall be deposited into the Transportation Fund created by Sectionto be used to: 72-2-102 offset costs associated with providing the service being sponsored; and support costs associated with operation and maintenance of the state highway system.
(3) The department shall adopt a policy on sponsorship agreements that is applicable to all department operational activities or other highway-related services within the state described in Subsection. (1) The policy described in Subsectionshall: (3)(a) include language requiring the department to terminate a sponsorship agreement if it determines the sponsorship agreement or acknowledgment sign: presents a safety concern; interferes with the free and safe flow of traffic; or is not in the public interest; and describe the sponsors and sponsorship agreements that are acceptable and consistent with applicable state and federal laws.
(4) A sponsorship authorized by this section: may not contain: promotion of any substance or activity that is illegal for minors, such as alcohol, tobacco, drugs, or gambling; promotion of any political party, candidate, or issue; or sexual material; may not resemble a traffic-control device as defined in Section; and 41-6a-102 shall comply with federal outdoor advertising regulations in accordance with 23 U.S.C. Sec. 131.
(5) In accordance with, the department shall make and enforce rules governing: Title 63G, Chapter 3, Utah Administrative Rulemaking Act the placement and size restrictions for acknowledgment signs at rest areas; and other size, placement, and content restrictions that the department determines are necessary.
(6) A commercial advertiser that enters a sponsorship agreement with the department for the use of space for a sponsorship shall pay: the cost of placing the sponsorship advertisement on a sign; and for the removal of the sponsorship advertisement after the term of the sponsorship agreement has expired.