Deceptive name prohibited.

Utah Code § 31A-37-203, under Part 31A-37-2: Certificate of Authority.

Utah Code § 31A-37-203

31A-37-203. Deceptive name prohibited.

(1) A captive insurance company may not adopt a name that is:

(a) the same as any other existing business name registered in this state;

(b) deceptively similar to any other existing business name registered in this state; or

(c) likely to be:

(i) confused with any other existing business name registered in this state; or

(ii) mistaken for any other existing business name registered in this state.

(2) An applicant captive insurance company that submits an application for a certificate of authority on or after May 14, 2019, or a captive insurance company that changes its name on or after May 14, 2019, shall include the word "insurance" or a term of equivalent meaning in its name.