553.01 Short title. This chapter shall be known and may be cited as the “Wisconsin Franchise Investment Law”. History: 1971 c. 241. Protection for Consumers Against Unfair and Deceptive Business. Jeffries. 57 MLR 559 (1974). The Wisconsin Franchise Investment Law. Mett. WBB Oct. 1972. Avoiding the Accidental Franchise. Modell & Fittante. Wis. Law. May 2003.