601.01 Purposes. The purposes of chs. 600 to 655 are: 601.01(1)(1) To ensure the solidity of all insurers doing business in this state; 601.01(2)(2) To ensure that policyholders, claimants and insurers are treated fairly and equitably; 601.01(3)(3) To ensure that the state has an adequate and healthy insurance market, characterized by competitive conditions and the exercise of initiative; 601.01(4)(4) To provide for an office that is expert in the field of insurance, and able to enforce chs. 600 to 655; 601.01(5)(5) To encourage full cooperation of the office with other regulatory bodies, both of this and other states and of the federal government; 601.01(6)(6) To improve and thereby preserve state regulation of insurance; 601.01(7)(7) To maintain freedom of contract and freedom of enterprise so far as consistent with the other purposes of the law; 601.01(8)(8) To encourage self-regulation of the insurance enterprise; 601.01(9)(9) To encourage loss prevention as an aspect of the operation of the insurance enterprise; 601.01(10)(10) To keep the public informed on insurance matters; and 601.01(11)(11) To achieve the other purposes stated in chs. 600 to 655.