Chapter 421 — CONSUMER TRANSACTIONS — GENERAL PROVISIONS AND DEFINITIONS
12 sections in this chapter.
Wis. Stat. § 421.101 Short title
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421.101 Short title. Chapters 421 to 427 shall be known and may be cited as the Wisconsin consumer act. History: 1971 c. 239. The Wisconsin Consumer Act: Territorial Considerations. Anzivino. 96 MLR 833 (2013).
Wis. Stat. § 421.102 Purposes; rules of construction
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421.102 Purposes; rules of construction. (1) Chapters 421 to 427 shall be liberally construed and applied to promote their underlying purposes and policies. (2) The underlying purposes and policies of chs. 421 to 427 are: (a) To simplify, clarify and modernize the law governing c…
Wis. Stat. § 421.103 Applicable law
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421.103 Applicable law. (1) Unless superseded by the particular provisions of chs. 421 to 427, chs. 401 to 411 and the principles of law and equity, including the law relative to capacity to contract, principal and agent, estoppel, fraud, misrepresentation, duress, coercion, mist…
Wis. Stat. § 421.104 Construction against implied repeal
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421.104 Construction against implied repeal. Chapters 421 to 427 being a general act intended as a unified coverage of the subject matter of such chapters, no part of chs. 421 to 427 shall be deemed to be impliedly repealed by subsequent legislation if such construction can reaso…
Wis. Stat. § 421.106 Settlement of claims; agreement to forego rights; waiver
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421.106 Settlement of claims; agreement to forego rights; waiver. (1) Except as otherwise provided in chs. 421 to 427, a customer may not waive or agree to forego rights or benefits under chs. 421 to 427. (2) A claim by a customer against a merchant for an excess charge, other vi…
Wis. Stat. § 421.107 Effect of chapters 421 to 427 on powers of organizations
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421.107 Effect of chapters 421 to 427 on powers of organizations. (1) Except as specifically provided, chs. 421 to 427 prescribe maximum charges for all consumer credit transac- May 22, 2026, are designated by NOTES. (Published 5-22-26) 421.107 WCA — CONSUMER TRANSACTIONS GENERAL…
Wis. Stat. § 421.108 Obligation of good faith
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421.108 Obligation of good faith. Every agreement or duty within chs. 421 to 427 imposes an obligation of good faith in its performance or enforcement. “Good faith” means honesty in fact in the conduct or transaction concerned and the observance of reasonable commercial standards…
Wis. Stat. § 421.201 Territorial application
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421.201 Territorial application. (1) Except as otherwise provided in this section, chs. 421 to 427 apply to consumer transactions made in this state and to modifications including refinancings, consolidations and deferrals, made in this state, of consumer credit transactions wher…
Wis. Stat. § 421.202 Exclusions
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421.202 Exclusions. Chapters 421 to 427 do not apply to any of the following: (1) Extensions of credit to organizations (s. 421.301 (28)). (2) Transactions in which all parties are organizations (s.
Wis. Stat. § 421.203 Partial exclusion for governmentally insured or guaranteed transactions
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421.203 Partial exclusion for governmentally insured or guaranteed transactions. (1) Consumer credit transactions, not governed by ch. 428, which are made, insured or guaranteed by the federal government or any agency thereof, or by any federal instrumentality chartered under the…
Wis. Stat. § 421.301 General definitions
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421.301 (28)). (3) Charges for delayed payment and any discount allowed for early payment in transactions under public utility or common carrier tariffs if a subdivision or agency of this state or of the United States regulates such charges or discounts, or if such charges or dis…
Wis. Stat. § 421.401 Venue
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421.401 Venue. (1) The venue for a claim arising out of a consumer transaction or a consumer credit transaction is the county: (a) Where the customer resides or is personally served; (b) Where collateral securing a consumer credit transaction is located; or (c) Where the customer…