Producer
CNH Industrial
UK/Ireland-listed agricultural equipment conglomerate (NYSE: CNH) and owner of Raven Industries (acquired November 2021, $2.1B). Raven's Applied Technology division provides CNH with a captive precision ag electronics stack: RS1 guidance controller, OMNiDRIVE autonomous systems, Slingshot connectivity, ISOBUS controllers. Also acquired Hemisphere GNSS (2023, $175M) for GNSS positioning technology. CNH's full precision ag technology stack (guidance + GNSS + connectivity + autonomy) is now substantially proprietary — mirroring the John Deere model of captive electronics for Case IH and New Holland machines.
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Stories
What else they do
Business segments
The company's full revenue map — where this supply-chain role fits within their broader business.
Agricultural Equipment (Case IH + New Holland)
55%Precision Agriculture (Raven Applied Technology)
10%Construction Equipment (Case Construction)
25%Financial Services & Other
10%
Intelligence
What's known
Sourced claims about this company's role in supply chains — chokepoints, concentration, incidents, dual-use connections.
Did you know2023
When CNH Industrial acquired Raven Industries in 2021 for $2.1B, it bought a company with two completely unrelated business lines: (1) Raven Applied Technology — precision agriculture electronics including GPS guidance systems, sprayer control, and autonomous vehicle systems for farm equipment; and (2) Raven Aerostar — a manufacturer of high-altitude stratospheric balloon systems used for atmospheric science research, Google's Project Loon internet delivery, military reconnaissance, and NASA payloads. The Sioux Falls, South Dakota engineering team that guided tractors through fields with sub-inch GPS precision was the same organization making balloons that float at 100,000 feet for months at a time. CNH kept the precision ag electronics (Raven Applied Technology) and spun off the balloon business as the independent Raven Aerostar. A farm equipment conglomerate's acquisition thus revealed that the leading precision agriculture technology company in America was simultaneously the leading US high-altitude stratospheric balloon manufacturer.
Raven Aerostar ↗Capacity2021
CNH Industrial's precision agriculture acquisition strategy mirrors John Deere's: acquire captive electronics to create closed ecosystems around Case IH and New Holland machines. Raven Applied Technology (2021, $2.1B) + Hemisphere GNSS (2023, $175M) create a full stack of guidance, positioning, connectivity, and autonomy technology proprietary to CNH brands. This creates a competitive dynamic where the two largest global ag equipment duopolists (Deere and CNH) are simultaneously competing for equipment sales AND competing for farmer lock-in through proprietary precision ag platforms, subscription data services, and captive positioning correction networks. The winner of precision ag platform lock-in will likely have enormous advantage in 2030s farm equipment replacement cycles — leading both Deere and CNH to overpay for precision ag technology companies rather than let competitors acquire them.
CNH Industrial N.V. ↗Origin2023
CNH Industrial was created from the 1999 merger of New Holland N.V. (formed from Ford New Holland + Fiat's Fiatagri) with Case Corporation (combined from International Harvester's farm equipment division + Tenneco's Case tractor division). The Fiat family's Agnelli dynasty controls Exor N.V., which is the dominant CNH Industrial shareholder. The resulting company unified the Case IH (red) and New Holland (blue) brands that had been rivals for a century under Italian-controlled ownership. The 2021 acquisition of Raven Industries ($2.1B) was the most significant technology acquisition in CNH history — buying the company that invented the market for precision agriculture electronics in the 1990s. Raven's guidance controllers were on tractors in the 1990s when GPS precision farming was first becoming practical; CNH bought both Raven's history and its future technology pipeline.
CNH Industrial N.V. ↗