Producer
Dyson Ltd.
Designs and manufactures its own high-speed digital brushless motors (Hyperdymium) in-house for cordless vacuums and hair care.
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1 input Dyson Ltd. supplies
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Cordless vacuums & floor care
Hair care
Air treatment
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Did you know2024
Dyson's real product is a motor. Its competitive moat is the in-house high-speed digital brushless motor that spins past 100,000 rpm — among the fastest in any consumer product — which Dyson designs and builds itself in Singapore and the Philippines rather than buying. That single component is the basis of two completely different product lines: the suction of its cordless vacuums and the airflow of its hair dryers and stylers (a compact hair dryer is powerful precisely because of that tiny ultra-fast motor). So a vacuum company and a hair-care company are, under the hood, the same motor company. Vertical integration into a hard-to-copy motor is what lets Dyson charge premium prices across unrelated categories — and it means a disruption at its motor lines would hit vacuums and hair care at once. Most appliance brands buy commodity motors off the shelf; Dyson's decision to make its own is the literal heart of its business and its pricing power.
Dyson Ltd. ↗