Producer
General Mills
Maker of Cheerios and many cereals; major corn/oat buyer.
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Inputs supplied
1
Goods downstream
0
Facilities
0
Stories
What they make
1 input General Mills supplies
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What else they do
Business segments
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Cereal & snacks
Baking & meals
Ice cream
Pet food
Intelligence
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Did you know2024
General Mills is the brand end of the oat chain — Cheerios is oat-based — and that puts it at the center of two farm-level supply-chain stories. It has faced consumer concern and litigation over glyphosate residues found in oat products like Cheerios, the same pre-harvest-desiccation issue that led oat millers like Grain Millers to change their sourcing. In response, and for climate reasons, General Mills made a large regenerative-agriculture commitment, pledging to advance regenerative practices across roughly a million acres of its sourcing — oats, wheat and more. So a packaged-cereal company is reaching back to the farm to reshape how its grain is grown, both to manage residue-and-consumer risk and to cut the climate footprint of its ingredients. The box of cereal is increasingly tied to decisions made in the field about chemicals and soil, and the brand, not just the miller, is being pulled into governing agricultural practice upstream of itself.
General Mills, Inc. ↗