Producer

Hubbard Breeders

HQ FR · Le Foeil, Quintin, Côtes-d'Armor, Brittanywebsite ↗

Broiler genetics company founded 1921; acquired by Aviagen Group (EW Group) from Groupe Grimaud in 2018. Hubbard's sale was explicitly triggered by HPAI-related export bans that 'significantly affected international genetic sales, especially in Asia and Middle East.' Now operates as an independent subsidiary of Aviagen, maintaining its own product lines (FLEX, CLASSIC, H1, JA specialty ranges) and European/American operations. Market share previously ~5-10% standalone; now consolidated under EW Group's ~44%+ broiler genetics umbrella. Headquartered in Brittany, France; US Americas office in Pikeville, Tennessee.

0

Inputs supplied

0

Goods downstream

2

Facilities

0

Stories

What else they do

Business segments

The company's full revenue map, where this supply-chain role fits within their broader business.

  • Commodity Broiler Genetics (Classic Lines)

    60%
  • Specialty & Colored Broiler Genetics

    30%
  • Genetic Research & Development

    10%

Intelligence

What's known

Sourced claims about this company's role in supply chains, chokepoints, concentration, incidents, dual-use connections.

  • Incident2016

    Hubbard Genetics was sold to Aviagen (EW Group) in 2018 from Groupe Grimaud specifically because HPAI-related export bans 'significantly affected international genetic sales, especially in Asia and Middle East, and put at risk Hubbard's development.' The disease risk of managing an independent pedigree operation in an era of global HPAI pandemics was commercially unsustainable for a smaller player. Hubbard's absorption by EW Group turned what was nominally a duopoly (Cobb vs. Aviagen) into an even more concentrated market: EW Group now controls Aviagen's and Hubbard's genetics simultaneously, leaving only Cobb-Vantress (Tyson) as a meaningful independent genetics company.

    Zootecnica International
  • Did you know2024

    Hubbard is primarily known as a commodity broiler genetics company (cheap fast-growing chickens for industrial production), but its "colored broiler" specialty strains — slow-growing, hardier birds in red or brown plumage — are the genetic foundation for France's Label Rouge and similar premium free-range programs across Europe and Japan. The same genetics company enabling the lowest-cost protein production on earth simultaneously underpins the premium artisanal poultry sector where chickens cost 3-4x commodity prices. Hubbard's parent Aviagen (EW Group) also controls Ross (the world's most widely used broiler line), meaning EW Group provides the genetics for both poles of the global chicken market.

    Hubbard Breeders
  • Origin2023

    Hubbard Breeders was founded in 1921 in Walpole, New Hampshire by Ira Hubbard, one of the earliest formal broiler genetics programs in the US at a time when most chickens were still backyard-kept dual-purpose breeds. Hubbard was repeatedly acquired across the 20th century (Merck Animal Health, then ISA, then Groupe Grimaud) before landing with Aviagen (EW Group) in 2018. The 2018 sale was triggered by HPAI export bans that gutted Hubbard's international genetic sales and forced Groupe Grimaud to divest.

    Hubbard Breeders