Producer
Selle Royal Group
World's largest bicycle saddle maker (Selle Royal, Fizik, Brooks).
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1 input Selle Royal Group supplies
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Selle Royal (comfort/mass)
Fizik (performance)
Brooks England (heritage)
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Did you know2024
The budget comfort saddle on a city bike, the carbon racing saddle under a pro cyclist, and the hand-made leather saddle beloved by classic-touring riders are all one Italian family company. Selle Royal Group — the world's largest bicycle-saddle maker — runs a deliberate three-tier brand portfolio: Selle Royal for high-volume comfort and e-bike saddles, Fizik for high-performance racing gear, and Brooks England, the 150-year-old British heritage marque whose leather saddles are a cult object hand-finished much as they were a century ago. So the saddle market's full spectrum, from mass-market plastic-and-gel to artisanal leather, collapses into a single Veneto-based owner. It's the same premium/value/heritage brand-tiering-under-one-roof seen with tires (Maxxis/CST) and spokes (DT Swiss/Sapim) earlier in this radar — and it reinforces how thoroughly the bicycle, despite its many proud component brands, is built on a handful of consolidated specialist suppliers, most of them clustered in Italy and Taiwan.
Selle Royal Group ↗Substitution2024
Within the same company, the bicycle saddle spans two centuries of manufacturing technology at once. At one end sits Brooks, whose leather saddles are still cut, tensioned and broken-in much as they were in the 1800s — a craft product that, like premium watch straps and guitar tonewoods elsewhere in this radar, depends on traditional leather-working. At the other end, Fizik makes 3D-printed saddles: in partnership with additive-manufacturing firms, it digitally prints a complex resin lattice for the padding, tuning cushioning zone-by-zone in a way molded foam can't, with no traditional mold at all. So one saddle maker simultaneously practices 19th-century leather craft and cutting-edge digital additive manufacturing for the very same part of the same product. It's a vivid illustration of how a single component category can be served by radically different production paradigms — heritage handcraft and software-defined 3D printing — coexisting under one corporate owner, each aimed at a different rider and a different idea of what "quality" means. [verify: Confirmed: Selle Royal owns Brooks leather + Fizik 3D-printed]
Selle Royal Group ↗