Producer
Seymour Duncan
Leading maker of replacement guitar/bass pickups (magnetic and active).
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Electric guitar pickups
Bass pickups
Pedals & electronics
Pickup components
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Did you know2024
The pickup — the electromagnetic heart of an electric guitar that converts string vibration into sound — is built around an alnico magnet (aluminum-nickel-cobalt) and fine copper magnet wire. That means a guitar's tone depends on cobalt, one of the most strategically contested critical minerals: cobalt is concentrated in the Democratic Republic of Congo, dogged by artisanal-mining and child-labor concerns, and in soaring demand for EV and electronics batteries. So a vintage-voiced guitar pickup quietly competes for the same mineral as electric-car batteries, and its raw material carries the same ethical-sourcing and supply-concentration baggage. The most romanticized element of electric-guitar "tone" — the magnet grade (alnico II versus V) that players obsess over — is, at root, a critical-minerals story: the magic of the sound traces back to a cobalt mine in central Africa.
Seymour Duncan ↗