Producer
SRAM LLC
Maker of bicycle drivetrain and brake components; the main challenger to Shimano (strong in MTB and wireless electronic shifting).
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What they make
1 input SRAM LLC supplies
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Drivetrains
Brakes
Suspension
Wheels & components
Intelligence
What's known
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Concentration2024
The gears and brakes on most of the world's bicycles come from one of two companies: Japan's Shimano and America's SRAM (with Italy's Campagnolo a distant third in road). It's a tight duopoly — Shimano dominant, SRAM the challenger — and whatever brand is on the frame, the drivetrain that actually makes the bike work is almost always Shimano or SRAM. The components are deeply systemized (a Shimano shifter won't drive a SRAM derailleur), so each bike is locked into one ecosystem. So the bicycle, a simple-seeming machine, has a concentrated component chokepoint: two firms supply the functional heart of nearly every quality bike, and the Shimano supply crunch during COVID — drivetrain lead times stretching past a year — stalled bike production worldwide. The frame brands are many; the drivetrain makers are two, and the bike industry's supply security rides on them.
SRAM LLC ↗Did you know2024
SRAM pushed bicycles into wireless electronic shifting (AXS/eTap) — derailleurs with batteries, motors and radios that shift gears electronically and connect to apps. So a bicycle drivetrain is becoming an electronic, connected, battery-powered system, pulling the bike into the same world of firmware, batteries, motors and wireless components as other devices, and concentrating that capability in the same two firms. The mechanical bicycle, often held up as the antithesis of disposable electronics, is acquiring batteries and chips in its most critical component, with supply and standards controlled by a duopoly. SRAM's brand portfolio (RockShox suspension, Zipp wheels, Quarq power meters) also shows component consolidation: many "different" bike-parts brands are SRAM-owned — another case in this radar of brand diversity sitting on top of concentrated ownership, now in the seemingly artisanal world of cycling.
SRAM LLC ↗