Producer

Taylor Guitars

HQ US · El Cajon, Californiawebsite ↗

Guitar maker; co-owns the Crelicam ebony mill in Cameroon to source ebony responsibly.

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  • Acoustic guitars

  • Electric guitars

  • Tonewood sourcing & milling

  • Sustainability & forestry

Intelligence

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  • Did you know2024

    A guitar's sound depends on specific "tonewoods" — spruce tops, mahogany, and especially rosewood and ebony for fingerboards — and several of those are endangered species governed by CITES, the international wildlife-trade treaty. When CITES added all rosewood species to its restricted list in 2017, the entire guitar industry was thrown into turmoil: routine instrument shipments suddenly needed wildlife-trade permits, and even a touring musician's guitar could be held at a border. So a musical instrument sits squarely in the same endangered-species supply-chain regime as ivory and exotic hardwoods, and a maker like Taylor must manage forestry, species protection and CITES paperwork as core supply-chain functions. The romance of an acoustic guitar conceals a genuine biodiversity-and-trade-compliance problem: the wood that makes it sing is a regulated, depletable natural resource, and "where did this wood come from" is a legal question, not just a tonal one.

    Taylor Guitars
  • Origin2024

    Taylor responded by going upstream into the forest. It co-owns an ebony mill in Cameroon (Crelicam), and in doing so discovered that the industry was wasting most of the ebony it cut: loggers and mills discarded any wood that wasn't uniformly jet black, even though only about one in ten ebony trees yields pure-black wood. Taylor publicly changed its approach to embrace streaked, variegated ebony, cutting the waste and the pressure on the species. So a guitar company became a forestry reformer, vertically integrating into milling to secure and sustain its own raw material. It's a striking case of a downstream brand reaching all the way back to the tree to fix a supply chain — a model for how scarcity of a natural material can push a manufacturer into stewardship of the resource itself, rather than just buying whatever the market offers. (Taylor is also employee-owned, an ESOP since 2021, aligning that long-term stewardship with its workforce.)

    Taylor Guitars