Title 15, Commerce and TradeRelease 119-102
§1663 Advertising of Open End Credit Plans
Title 15 › CHAPTER 41 — CONSUMER CREDIT PROTECTION › SUBCHAPTER I — CONSUMER CREDIT COST DISCLOSURE › Part C — Credit Advertising and Limits on Credit Card Fees › § 1663
Summary
Ads stating any specific term of an open-end credit plan must clearly and prominently include: any minimum or fixed amount, periodic rates shown as annual percentage rates when used, and any other Bureau-required terms.
Full Legal Text
Title 15, §1663
Commerce and Trade, Source: USLM XML via OLRC
No advertisement to aid, promote, or assist directly or indirectly the extension of consumer credit under an open end credit plan may set forth any of the specific terms of that plan unless it also clearly and conspicuously sets forth all of the following items:
(1)Any minimum or fixed amount which could be imposed.
(2)In any case in which periodic rates may be used to compute the finance charge, the periodic rates expressed as annual percentage rates.
(3)Any other term that the Bureau may by regulation require to be disclosed.
Legislative History
Notes & Related Subsidiaries
Editorial Notes
Amendments
2010—Par. (3). Pub. L. 111–203 substituted “Bureau” for “Board”. 1980—Pub. L. 96–221 in existing introductory text struck out applicability of rate determined under section 1637(a)(5) of this title, and amended section generally substituting items setting forth minimum or fixed amount, etc., set out in pars. (1) to (3), for items time period, etc., set out in pars. (1) to (5).
Statutory Notes and Related Subsidiaries
Effective Date
of 2010 AmendmentAmendment by Pub. L. 111–203 effective on the designated transfer date, see section 1100H of Pub. L. 111–203, set out as a note under section 552a of Title 5, Government Organization and Employees.
Effective Date
of 1980 AmendmentAmendment by Pub. L. 96–221 effective on expiration of two years and six months after Mar. 31, 1980, with all
Regulations
, forms, and clauses required to be prescribed to be promulgated at least one year prior to such
Effective Date
, and allowing any creditor to comply with any
Amendments
, in accordance with the
Regulations
, forms, and clauses prescribed by the Board prior to such
Effective Date
, see section 625 of Pub. L. 96–221, set out as a note under section 1602 of this title.
Reference
Citations & Metadata
Citation
15 U.S.C. § 1663
Title 15, Commerce and Trade
Last Updated
Aug 21, 2026
Release point: 119-102