Title 15, Commerce and TradeRelease 119-102

§69c False Advertising and Invoicing

Title 15 › CHAPTER 2 — FEDERAL TRADE COMMISSION; PROMOTION OF EXPORT TRADE AND PREVENTION OF UNFAIR METHODS OF COMPETITION › SUBCHAPTER IV — LABELING OF FUR PRODUCTS › § 69c

Last updated Aug 21, 2026|Official source

Summary

Treats fur ads as false if they leave out required facts or mislead buyers. Ads must name the animal(s using the names in the Fur Products Name Guide and include any qualifying words required under section 69e(c). Ads must say when the fur is used, or bleached, dyed, or otherwise colored, or largely made of paws, tails, bellies, or waste fur. Ads must not use any other animal name or imply something untrue. Ads for imported fur must show the country where the fur came from. Treats invoices the same way. Invoices must list the animal names (as in the Guide) and any required qualifier; say if the fur is used, bleached/dyed/colored, or mostly paws/tails/bellies/waste; give the name and address of the person issuing the invoice; and show the country of origin for imported furs. An invoice is also false if it uses the wrong animal name or otherwise misleads.

Full Legal Text

Title 15, §69c

Commerce and Trade, Source: USLM XML via OLRC

(a)For the purposes of this subchapter, a fur product or fur shall be considered to be falsely or deceptively advertised if any advertisement, representation, public announcement, or notice which is intended to aid, promote, or assist directly or indirectly in the sale or offering for sale of such fur product or fur—

(1)does not show the name or names (as set forth in the Fur Products Name Guide) of the animal or animals that produced the fur, and such qualifying statement as may be required pursuant to section 69e(c) of this title;

(2)does not show that the fur is used fur or that the fur product contains used fur, when such is the fact;

(3)does not show that the fur product or fur is bleached, dyed, or otherwise artificially colored fur when such is the fact;

(4)does not show that the fur product is composed in whole or in substantial part of paws, tails, bellies, or waste fur, when such is the fact;

(5)contains the name or names of any animal or animals other than the name or names specified in paragraph (1) of this subsection, or contains any form of misrepresentation or deception, directly or by implication, with respect to such fur product or fur;

(6)does not show the name of the country of origin of any imported furs or those contained in a fur product.

(b)For the purposes of this subchapter, a fur product or fur shall be considered to be falsely or deceptively invoiced—

(1)if such fur product or fur is not invoiced to show—

(A)the name or names (as set forth in the Fur Products Name Guide) of the animal or animals that produced the fur, and such qualifying statement as may be required pursuant to section 69e(c) of this title;

(B)that the fur product contains or is composed of used fur, when such is the fact;

(C)that the fur product contains or is composed of bleached, dyed, or otherwise artificially colored fur, when such is the fact;

(D)that the fur product is composed in whole or in substantial part of paws, tails, bellies, or waste fur, when such is the fact;

(E)the name and address of the person issuing such invoice;

(F)the name of the country of origin of any imported furs or those contained in a fur product;

(2)if such invoice contains the name or names of any animal or animals other than the name or names specified in paragraph (1)(A) of this subsection, or contains any form of misrepresentation or deception, directly or by implication, with respect to such fur product or fur.

Reference

Citations & Metadata

Citation

15 U.S.C. § 69c

Title 15, Commerce and Trade

Last Updated

Aug 21, 2026

Release point: 119-102