Title 15 — Commerce and TradeRelease 119-73not60

§69c False Advertising and Invoicing

Title 15 › Chapter 2— FEDERAL TRADE COMMISSION; PROMOTION OF EXPORT TRADE AND PREVENTION OF UNFAIR METHODS OF COMPETITION › Subchapter IV— LABELING OF FUR PRODUCTS › § 69c

Last updated Apr 3, 2026|Official source

Summary

Ads, labels, or other notices used to help sell fur must tell the truth about the fur. They must use the animal names from the official Fur Products Name Guide and any required short qualifier. They also must say if the fur is used, bleached, dyed, or otherwise artificially colored, or mostly made of paws, tails, bellies, or waste fur. Imported furs must show the country where they came from. Using other animal names or any misleading statement makes the ad false. Invoices for fur must show the same facts and also give the name and address of the person issuing the invoice. An invoice that uses the wrong animal names or that misleads about the fur is false.

Full Legal Text

Title 15, §69c

Commerce and Trade — Source: USLM XML via OLRC

(a)For the purposes of this subchapter, a fur product or fur shall be considered to be falsely or deceptively advertised if any advertisement, representation, public announcement, or notice which is intended to aid, promote, or assist directly or indirectly in the sale or offering for sale of such fur product or fur—

(1)does not show the name or names (as set forth in the Fur Products Name Guide) of the animal or animals that produced the fur, and such qualifying statement as may be required pursuant to section 69e(c) of this title;

(2)does not show that the fur is used fur or that the fur product contains used fur, when such is the fact;

(3)does not show that the fur product or fur is bleached, dyed, or otherwise artificially colored fur when such is the fact;

(4)does not show that the fur product is composed in whole or in substantial part of paws, tails, bellies, or waste fur, when such is the fact;

(5)contains the name or names of any animal or animals other than the name or names specified in paragraph (1) of this subsection, or contains any form of misrepresentation or deception, directly or by implication, with respect to such fur product or fur;

(6)does not show the name of the country of origin of any imported furs or those contained in a fur product.

(b)For the purposes of this subchapter, a fur product or fur shall be considered to be falsely or deceptively invoiced—

(1)if such fur product or fur is not invoiced to show—

(A)the name or names (as set forth in the Fur Products Name Guide) of the animal or animals that produced the fur, and such qualifying statement as may be required pursuant to section 69e(c) of this title;

(B)that the fur product contains or is composed of used fur, when such is the fact;

(C)that the fur product contains or is composed of bleached, dyed, or otherwise artificially colored fur, when such is the fact;

(D)that the fur product is composed in whole or in substantial part of paws, tails, bellies, or waste fur, when such is the fact;

(E)the name and address of the person issuing such invoice;

(F)the name of the country of origin of any imported furs or those contained in a fur product;

(2)if such invoice contains the name or names of any animal or animals other than the name or names specified in paragraph (1)(A) of this subsection, or contains any form of misrepresentation or deception, directly or by implication, with respect to such fur product or fur.

Reference

Citations & Metadata

Citation

15 U.S.C. § 69c

Title 15 — Commerce and Trade

Last Updated

Apr 3, 2026

Release point: 119-73not60