§9707 The National Public Service Multimedia Campaign to Enhance the State of Financial Literacy

Summary

After reviewing the Commission’s recommendations, the Secretary of the Treasury must create and run a pilot national public service multimedia campaign to improve financial literacy in the United States. The Secretary must pick nonprofit partner(s) with experience in public service campaigns and private funding to produce the campaign. The campaign must be developed with qualified groups in financial education, follow the national strategy, and promote the toll-free phone number and website created under this law. The Secretary may make the campaign in languages besides English and must set up ways to measure if people make better financial decisions. For each fiscal year money is provided, the Secretary must send a report on the campaign and the state of financial literacy to the Senate Committee on Banking, Housing, and Urban Affairs; the Senate Committee on Appropriations; the House Committee on Financial Services; and the House Committee on Appropriations. Up to $3,000,000 is authorized for the Secretary for fiscal years 2004, 2005, and 2006 to develop, produce, and distribute the pilot campaign.