Title 25IndiansRelease 119-73not60

§4354 Native American Tourism and Branding Enhancement

Title 25 › Chapter 44A— NATIVE AMERICAN TOURISM AND IMPROVING VISITOR EXPERIENCE › § 4354

Last updated Apr 5, 2026|Official source

Summary

Federal agency leaders must help Native American tribes, tribal groups, and Native Hawaiian groups share and protect their heritage, foods, traditions, history, and living cultures. They must support efforts to keep local traditions alive and create visitor experiences that are real and respectful. Agencies must also help explain how indigenous peoples connect to the national identity of the United States, promote respect for cultural diversity, and make agreements or public–private partnerships so travelers arriving at airports and ports are welcomed in ways that showcase and respect Native communities. When possible, travel and tourism grant programs run by federal Native American and arts agencies can be used to help tribes tell the story of Native Americans as the First Peoples of the United States, use arts and humanities to renew communities and boost local economies, and carry out these goals. The Smithsonian’s Advisory Council and Board of Regents must work with tribes and nonprofits to build long-term partnerships with other museums and cultural groups to share collections, exhibits, teaching materials, and joint research that supports tribal tourism.

Full Legal Text

Title 25, §4354

Indians — Source: USLM XML via OLRC

(a)The head of each agency shall—
(1)take actions that help empower Indian tribes, tribal organizations, and Native Hawaiian organizations to showcase the heritage, foods, traditions, history, and continuing vitality of Native American communities;
(2)support the efforts of Indian tribes, tribal organizations, and Native Hawaiian organizations—
(A)to identify and enhance or maintain traditions and cultural features that are important to sustain the distinctiveness of the local Native American community; and
(B)to provide visitor experiences that are authentic and respectful;
(3)provide assistance to interpret the connections between the indigenous peoples of the United States and the national identity of the United States;
(4)enhance efforts to promote understanding and respect for diverse cultures and subcultures in the United States and the relevance of those cultures to the national brand of the United States; and
(5)enter into appropriate memoranda of understanding and establish public-private partnerships to ensure that arriving domestic travelers at airports and arriving international visitors at ports of entry are welcomed in a manner that both showcases and respects the diversity of Native American communities.
(b)To the extent practicable, grant programs relating to travel, recreation, or tourism administered by the Commissioner of the Administration for Native Americans, Chairman of the National Endowment for the Arts, Chairman of the National Endowment for the Humanities, or the head of an agency with assets or resources relating to travel, recreation, or tourism promotion or branding enhancement for which Indian tribes, tribal organizations, or Native Hawaiian organizations are eligible may be used—
(1)to support the efforts of Indian tribes, tribal organizations, and Native Hawaiian organizations to tell the story of Native Americans as the First Peoples of the United States;
(2)to use the arts and humanities to help revitalize Native communities, promote economic development, increase livability, and present the uniqueness of the United States to visitors in a way that celebrates the diversity of the United States; and
(3)to carry out this section.
(c)The Advisory Council and the Board of Regents of the Smithsonian Institution shall work with Indian tribes, tribal organizations, Native Hawaiian organizations, and nonprofit organizations to establish long-term partnerships with non-Smithsonian museums and educational and cultural organizations—
(1)to share collections, exhibitions, interpretive materials, and educational strategies; and
(2)to conduct joint research and collaborative projects that would support tourism efforts for Indian tribes, tribal organizations, and Native Hawaiian organizations and carry out the intent of this section.

Reference

Citations & Metadata

Citation

25 U.S.C. § 4354

Title 25Indians

Last Updated

Apr 5, 2026

Release point: 119-73not60