Title 27, Intoxicating LiquorsRelease 119-110

§215 Labeling Requirement

Title 27 › CHAPTER 8 — FEDERAL ALCOHOL ADMINISTRATION ACT › SUBCHAPTER II — ALCOHOLIC BEVERAGE LABELING › § 215

Last updated Sep 22, 2026|Official source

Summary

After the 12-month period following November 18, 1988, it is illegal to make, import, or bottle alcoholic drinks for sale or distribution in the United States unless the container shows a government health warning. The warning must say that pregnant women should not drink because of the risk of birth defects, and that drinking can make it unsafe to drive or operate machines and can cause health problems. The warning must be easy to see, in a type size and on a contrasting background the Secretary sets; those choices had to be made within 90 days after November 18, 1988. The rule does not apply to drinks made or labeled for export or for use on a vessel or aircraft outside U.S. internal revenue laws, but it does apply to supplies sent to U.S. Armed Forces members or units. The Secretary must enforce the rule, write regulations, and work with the Surgeon General on the health message.

Full Legal Text

Title 27, §215

Intoxicating Liquors, Source: USLM XML via OLRC

(a)Statement required on container
On and after the expiration of the 12-month period following November 18, 1988, it shall be unlawful for any person to manufacture, import, or bottle for sale or distribution in the United States any alcoholic beverage unless the container of such beverage bears the following statement: “GOVERNMENT WARNING: (1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.”.
(b)Conspicuous and prominent location of statement on container
The statement required by subsection (a) of this section shall be located in a conspicuous and prominent place on the container of such beverage, as determined by the Secretary, shall be in type of a size determined by the Secretary, and shall appear on a contrasting background. The Secretary shall make such determinations within 90 days after November 18, 1988.
(c)Alcoholic beverages intended for export; beverages intended for Armed Forces of the United States
Subsection (a) of this section shall not apply with respect to alcoholic beverages that are manufactured, imported, bottled, or labeled for export from the United States, or for delivery to a vessel or aircraft, as supplies, for consumption beyond the jurisdiction of the internal revenue laws of the United States: Provided, That this exemption shall not apply with respect to alcoholic beverages that are manufactured, imported, bottled, or labeled for sale, distribution, or shipment to members or units of the Armed Forces of the United States, including those located outside the United States.
(d)Powers of Secretary; rules and regulations; consultation and coordination with Surgeon General
The Secretary shall—
(1)have the power to—
(A)ensure the enforcement of the provisions of this subchapter, and
(B)issue regulations to carry out this subchapter, and
(2)consult and coordinate the health awareness efforts of the labeling requirements of this subchapter with the Surgeon General of the United States.

Legislative History

Notes & Related Subsidiaries

Editorial Notes

References in Text

The internal revenue laws of the United States, referred to in subsec. (c), are classified generally to Title 26, Internal Revenue Code.

Reference

Citations & Metadata

Citation

27 U.S.C. § 215

Title 27, Intoxicating Liquors

Last Updated

Sep 22, 2026

Release point: 119-110