FTC Cracks Down on TruHeight's Sketchy Promises to Make You Taller
Published Date: 4/15/2026
Notice
Summary
The Federal Trade Commission is asking for your thoughts on a deal with TruHeight, a company accused of misleading customers. TruHeight must stop unfair business practices, and the public has until May 15, 2026, to share their opinions. This action aims to protect shoppers and keep companies honest without any immediate money penalties announced.
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Analyzed Economic Effects
6 provisions identified: 5 benefits, 1 costs, 0 mixed.
Height‑Increase Claims Must Be Proven
If a product is advertised to increase children’s or teenagers' height, the company cannot make that claim unless it is non-misleading and backed by competent and reliable scientific evidence. The complaint says TruHeight marketed products (individual bottles priced $25–$45 and a $120 "Max Height Kit") claiming up to six inches growth; Provision I would bar such height-growth claims unless properly substantiated.
Other Health Claims Require Scientific Support
The order bars representations about health benefits, performance, efficacy, safety, or side effects of the respondents' dietary supplements unless those claims are non‑misleading and supported by competent and reliable scientific evidence (Provision II).
Required $750,000 Payment for Consumer Redress
Provision VII requires the respondents to pay $750,000 in three installments, after which the remainder of their liability will be suspended; the proposed order seeks to obtain all consumer redress respondents are able to pay. Provision IX requires respondents to provide customer information to help facilitate consumer redress.
No Fake Reviews or Testimonials
The proposed order forbids misrepresenting the existence or experience of reviewers and testimonialists for respondents' products (Provision V). The complaint alleges some reviews were written by employees or otherwise not genuine.
No Paid Incentives Conditioned on Positive Reviews
Respondents may not provide compensation or incentives to consumers in return for writing a review that is conditioned on expressing a particular sentiment (e.g., a 5‑star review) (Provision VI). The complaint states some consumers received discounts or reimbursements in exchange for requested 5‑star reviews.
Long‑Term Compliance, Records, and Monitoring
The proposed order requires respondents to acknowledge receipt, distribute the order to principals and certain employees and agents, obtain signed acknowledgments, submit compliance reports one year after issuance and notifications for certain events, create specified records for ten years and retain them for five years, and allows the Commission to monitor compliance. The order generally terminates in 20 years (Provision XIV; Provisions X–XIII).
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