Content Origin Protection and Integrity from Edited and Deepfaked Media Act of 2025
Sponsored By: Senator Sen. Cantwell, Maria [D-WA]
Introduced
Summary
This bill would require clear, machine-readable provenance for AI-created or edited media to curb deceptive deepfakes and protect creators. It would set national standards, fund research and education, and restrict using marked content to train AI without consent.
Show full summary
- Creators and artists: Would require platforms and tools to get express consent and set terms or compensation before using content that carries provenance to train AI. It also clarifies that existing copyright rights remain unchanged.
- Platforms and AI developers: Would have to adopt NIST-led standards and implement tamper-resistant, machine-readable watermarking and provenance on covered tools starting 2 years after enactment, and would be banned from removing that provenance.
- Consumers, journalists, and enforcers: Would gain NIST research and public education on detection and provenance and could rely on Federal Trade Commission enforcement, state actions, and private lawsuits with a 4-year discovery-based statute of limitations for certain violations.
Your PRIA Score
Personalized for You
How does this bill affect your finances?
Sign up for a PRIA Policy Scan to see your personalized alignment score for this bill and every other piece of legislation we track. We analyze your financial profile against policy provisions to show you exactly what matters to your wallet.
Bill Overview
Analyzed Economic Effects
4 provisions identified: 4 benefits, 0 costs, 0 mixed.
Big platforms must keep provenance
If enacted, a "covered platform" would be any U.S.-available site or app that makes at least $50,000,000 a year or had 25,000,000 monthly users for 3 of the last 12 months. Covered platforms could not remove, alter, or hide provenance so users cannot access it. Platforms are not liable only when removal is necessary, proportionate, and limited to security research. The bill would also ban knowingly removing provenance when done to deceive people in commerce.
Consent required to use content
If enacted, companies could not use covered content that has provenance attached to train AI or make synthetic content for commercial use unless the content owner gives express, informed consent. Users must follow the owner's terms, including payment terms. The rule also covers content where provenance was removed or separated in violation of the bill.
Enforcement and private remedies for provenance
If enacted, the FTC would enforce the bill as an unfair or deceptive practice. State attorneys general could also sue for residents but must usually notify the FTC first. People who own covered content could bring private suits if provenance is tampered with or rules are broken. Courts could order fixes, award damages, and lawyers' fees. Suits must start within 4 years after discovery of the problem.
Standards and tool provenance rules
If enacted, the bill would define key terms like "content provenance," "synthetic content," and "watermarking." It would direct NIST to make voluntary standards, run research, and start a public education campaign within 1 year. Two years after enactment, commercial tools that create or change content would have to let users add machine-readable provenance. If a user opts in, providers must use reasonable security so provenance is hard to remove, when technically feasible.
Free Policy Watch
You just read the policy. Now see what it costs you.
Pick a topic. PRIA runs your household against live legislation and sends you a free personalized readout.
Pick a topic to get started
Sponsors & CoSponsors
Sponsor
Sen. Cantwell, Maria [D-WA]
WA • D
Cosponsors
Sen. Blackburn, Marsha [R-TN]
TN • R
Sponsored 4/9/2025
Sen. Heinrich, Martin [D-NM]
NM • D
Sponsored 4/9/2025
Roll Call Votes
No roll call votes available for this bill.
View on Congress.govTake It Personal
Get Your Personalized Policy View
Take the PRIA Score to see how policy affects your household, then upgrade to PRIA Full Coverage for year-round monitoring.
Already have an account? Sign in