DTC Act of 2025
Sponsored By: Senator Richard Durbin
Introduced
Summary
Price disclosure in direct-to-consumer drug ads. This bill would require advertisements for prescription drugs and biological products that are covered by Medicare or Medicaid and already carry safety summaries to clearly display the wholesale acquisition cost (WAC) for a 30-day supply or typical course of therapy.
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Bill Overview
Analyzed Economic Effects
2 provisions identified: 1 benefits, 0 costs, 1 mixed.
Drug ad price labels for patients
If enacted, drug ads for medicines paid by Medicare or Medicaid would have to show the wholesale acquisition cost (WAC) for a 30-day supply or typical course. Ads could say that your actual out-of-pocket cost may vary by insurance. The Secretary of HHS would write rules within one year and the rule must be in effect by July 1, 2026. Drugs with a WAC under $35 for a 30-day supply (or typical course) would be exempt from the price label.
Fines and funding for price rule
If enacted, HHS could fine a manufacturer up to $100,000 for each ad that breaks the price-disclosure rule. The bill would let HHS use civil penalty procedures like section 1128A (except parts (a) and (b)). It would also authorize HHS to seek "such sums as may be necessary" from Congress to run rulemaking and enforcement.
Sponsors & CoSponsors
Sponsor
Richard Durbin
IL • D
Cosponsors
Chuck Grassley
IA • R
Sponsored 1/23/2025
Angus King
ME • I
Sponsored 1/23/2025
Joni Ernst
IA • R
Sponsored 1/23/2025
Tina Smith
MN • D
Sponsored 1/23/2025
Peter Welch
VT • D
Sponsored 1/23/2025
Richard Blumenthal
CT • D
Sponsored 1/23/2025
Tammy Baldwin
WI • D
Sponsored 1/23/2025
Tommy Tuberville
AL • R
Sponsored 1/23/2025
Cindy Hyde-Smith
MS • R
Sponsored 1/28/2025
Roll Call Votes
No roll call votes available for this bill.
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