Children and Teens’ Online Privacy Protection Act
Sponsored By: Senator Edward Markey
Passed Senate
Summary
Expands COPPA protections to include teens. The bill broadens consent rules, creates new teen data rights, and tightens operator duties and oversight for both children and teens online.
Show full summary
- Families and teens gain stronger control over teen data. The law requires verifiable consent before collecting or materially changing how data is used and gives teens and parents rights to access, delete, and correct data as part of notice and consent.
- Web and app operators face new duties and a common consent system. Operators must follow updated data security and notice rules, coordinate with educational agencies on student data, and help implement a common verifiable consent mechanism with an FTC feasibility review and public comment.
- FinTech, enforcement, and state rules are singled out. The bill adds targeted rules for financial-technology contexts, mandates a Government Accountability Office study on teen privacy and mental health in fintech, updates safe-harbor terms to include teens, and preempts conflicting state laws while allowing more protective state measures.
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Bill Overview
Analyzed Economic Effects
5 provisions identified: 5 benefits, 0 costs, 0 mixed.
Stop targeted ads to minors
If enacted, companies that are child‑directed or know a user is a child or teen would be barred from using that minor’s data for individual‑specific ads. They would also be barred from letting others do so. Contextual ads, direct responses, measurement and reporting, and ads aimed at an adult household profile would still be allowed.
Stronger privacy rules for kids and teens
If enacted, protections would also cover teens ages 13–16. Companies that serve kids or know a user is a minor would need clear notices about what they collect, why, how long they keep it, and where it goes. They would need verifiable consent from a parent for a child, or from the teen, before any material change in data use. Parents and teens would be able to delete data anytime and fix wrong information. The bill would limit tracking IDs, precise location, biometrics, photos, and voice, and bar using internal-only IDs to profile or contact a child. Companies would have to give direct notice before storing or moving data outside the United States.
Small-business review for new rules
If enacted, any new rules under this bill would include a small‑business impact review. Agencies would follow the Regulatory Flexibility Act when proposing and finalizing rules.
Other rules stand if parts fail
If a court struck down one part of this bill, the rest would stay in effect. This would help keep the other protections in place.
Clearer test for kid-focused sites
If enacted, the FTC would use a total‑picture test to decide if a site is for kids. It would weigh reliable audience data and the intended audience, not just the content. This would guide which sites must follow child‑protection rules.
Sponsors & CoSponsors
Sponsor
Edward Markey
MA • D
Cosponsors
Bill Cassidy
LA • R
Sponsored 3/4/2025
Maria Cantwell
WA • D
Sponsored 3/4/2025
Brian Schatz
HI • D
Sponsored 3/4/2025
Shelley Capito
WV • R
Sponsored 3/4/2025
Amy Klobuchar
MN • D
Sponsored 3/4/2025
Mike Crapo
ID • R
Sponsored 3/4/2025
Ron Wyden
OR • D
Sponsored 3/4/2025
Chuck Grassley
IA • R
Sponsored 3/4/2025
Sen. Luján, Ben Ray [D-NM]
NM • D
Sponsored 3/4/2025
Richard Blumenthal
CT • D
Sponsored 3/4/2025
Jeff Merkley
OR • D
Sponsored 3/4/2025
Peter Welch
VT • D
Sponsored 3/4/2025
Angus King
ME • I
Sponsored 3/4/2025
Mark Kelly
AZ • D
Sponsored 3/4/2025
Katie Britt
AL • R
Sponsored 3/4/2025
Martin Heinrich
NM • D
Sponsored 3/4/2025
Jon Ossoff
GA • D
Sponsored 3/24/2025
Charles Schumer
NY • D
Sponsored 5/13/2025
John Cornyn
TX • R
Sponsored 7/28/2025
Andy Kim
NJ • D
Sponsored 11/3/2025
David McCormick
PA • R
Sponsored 12/16/2025
Roll Call Votes
No roll call votes available for this bill.
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