2025-03726NoticeWallet

Rate Your Car Sticker: NHTSA Wants Safety Label Feedback

Published Date: 3/7/2025

Notice

Summary

The National Highway Traffic Safety Administration (NHTSA) wants your thoughts on a new survey about the 5-Star Safety Ratings label on car stickers. This research will help make sure the safety info on new cars is clear and useful for everyone. If you have ideas, send them in by May 6, 2025—no cost to you, just your opinion!

Analyzed Economic Effects

3 provisions identified: 1 benefits, 2 costs, 0 mixed.

You may be asked to test 5‑Star label

NHTSA plans to recruit members of the public 18 years or older who hold a driver’s license and are decision-makers for vehicle purchases (bought a vehicle in the past 6 months or plan to within 12 months) to take part in testing. The study includes nine 60-minute webcam cognitive interviews and a quantitative survey of 1,000 participants administered online and by phone.

Screening and burden totals disclosed

NHTSA expects to screen about 10,000 people to identify 1,000 survey respondents and nine qualitative interview participants. The agency estimates a total one-time respondent burden of 708 hours and an estimated total annual burden cost of $32,702.

Label redesign to include vulnerable road user rating

NHTSA will use the research findings to guide planned changes to the Government 5‑Star Safety Ratings section of the Monroney label and to inform future communications; the new concepts include a vulnerable road users safety rating that was not in previous research. The intent is to improve consumer understanding of crash protection, safety technology, and vulnerable road user information when making vehicle purchase decisions.

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Key Dates

Published Date
3/7/2025

Department and Agencies

Department
Independent Agency
Agency
Transportation Department
National Highway Traffic Safety Administration
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