More time to gripe about calorie counts on beer labels
Published Date: 4/7/2025
Proposed Rule
Summary
The Alcohol and Tobacco Tax and Trade Bureau (TTB) is giving everyone more time—120 extra days—to share their thoughts on new label rules for wines, spirits, and beers. These rules would add an "Alcohol Facts" section showing alcohol, calories, and nutrients per serving, plus list major food allergens. If you’re a producer or just curious, mark your calendar: comments are now due by August 15, 2025, with no immediate cost changes yet.
Analyzed Economic Effects
4 provisions identified: 2 benefits, 1 costs, 1 mixed.
Allergen labeling for alcohol beverages
TTB proposes requiring labels to declare major food allergens used in production of alcohol beverages, including milk, eggs, fish, Crustacean shellfish, tree nuts, wheat, peanuts, soybeans, and sesame, and ingredients that contain protein derived from these foods. Labels would need to list those allergens unless an exception applies.
Mandatory alcohol content on some beers and wines
TTB proposes mandatory alcohol content statements for certain types of beer and wine that are not currently required to show alcohol content. This would require producers of those specific products to add alcohol content statements on their labels.
Five‑year compliance deadline proposed
Both proposed rules include a compliance date of 5 years from the date a final rule is published in the Federal Register. That timeline would set when affected producers must meet the new labeling requirements.
Alcohol Facts label: per‑serving info
TTB proposes an "Alcohol Facts" label that would show per‑serving alcohol, calories, and nutrient content on labels of wines, distilled spirits, and malt beverages subject to TTB authority. The proposal expressly calls for disclosure of per‑serving alcohol, calorie, and nutrient information in an "Alcohol Facts" statement on those labels.
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Key Dates
Department and Agencies
Related Federal Register Documents
2026-20417, Proposed Information Collections; Comment Request (No. 99)
The Alcohol and Tobacco Tax and Trade Bureau (TTB) wants your thoughts on their paperwork rules to make things easier for businesses and people who deal with alcohol and tobacco. If you’re affected by these info collections, now’s the time to speak up before December 7, 2026. This effort aims to cut down on hassle without changing fees or deadlines.
2026-16701, Establishment of the Columbia Hills Viticultural Area
The Alcohol and Tobacco Tax and Trade Bureau (TTB) establishes the 29,387-acre "Columbia Hills" American viticultural area (AVA) in Klickitat County, Washington. The newly established AVA is located entirely within the existing Columbia Valley viticultural area. TTB designates viticultural areas to allow vintners to better describe the origin of their wines and to allow consumers to better identify wines they may purchase.
2026-16671, Proposed Establishment of the Rancho Santa Fe Viticultural Area
The Alcohol and Tobacco Tax and Trade Bureau (TTB) proposes to establish the 15,827-acre "Rancho Santa Fe" American viticultural area (AVA) in San Diego County, California. The proposed AVA is located entirely within the existing South Coast AVA. TTB designates viticultural areas to allow vintners to better describe the origin of their wines and to allow consumers to better identify wines they may purchase. TTB invites comments on these proposals.
2026-16668, Proposed Establishment of the Kaw Valley Viticultural Area
The Alcohol and Tobacco Tax and Trade Bureau (TTB) proposes to establish the approximately 3,515,482-acre (5,493-square mile) "Kaw Valley" American viticultural area in northeastern Kansas. The proposed viticultural area is not within any other established viticultural area. TTB designates viticultural areas to allow vintners to better describe the origin of their wines and to allow consumers to better identify wines they may purchase. TTB invites comments on this proposed addition to its regulations.
2026-16669, Proposed Establishment of the Mill Creek-Walla Walla Valley Viticultural Area
The Alcohol and Tobacco Tax and Trade Bureau (TTB) proposes to establish the approximately 4,898-acre "Mill Creek--Walla Walla Valley" American viticultural area (AVA) in Walla Walla County, Washington. The proposed viticultural area lies entirely within the established Columbia Valley and Walla Walla Valley AVAs. TTB designates viticultural areas to allow vintners to better describe the origin of their wines and to allow consumers to better identify wines they may purchase. TTB invites comments on this proposed addition to its regulations.
2026-16670, Proposed Establishment of the Llano Uplift and Hickory Sands District Viticultural Areas
The Alcohol and Tobacco Tax and Trade Bureau (TTB) proposes to establish the 2,096-square mile "Llano Uplift" American viticultural area (AVA) in portions of Blanco, Burnet, Gillespie, Llano, Mason, McCulloch, and San Saba Counties in Texas. The proposed AVA entirely encompasses the established Bell Mountain AVA. TTB is also proposing to establish the 193-square mile "Hickory Sands District" AVA in portions of Llano, Mason, McCulloch, and San Saba Counties in Texas. TTB is proposing these two AVAs simultaneously because, if established, the proposed Hickory Sands District AVA would be located entirely within the proposed Llano Uplift AVA. Additionally, both proposed AVAs are located entirely within the boundaries of the existing Texas Hill Country AVA. TTB designates viticultural areas to allow vintners to better describe the origin of their wines and to allow consumers to better identify wines they may purchase. TTB invites comments on these proposals.
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