FTC Extends Car Dealer Marketing Compliance Data Collection
Published Date: 3/30/2026
Notice
Summary
The Federal Trade Commission wants to keep collecting info for three more years from certain car dealers and other businesses to make sure they follow marketing rules that protect consumers. This extension won’t add new costs but helps keep things running smoothly until April 2029. If you’re a business affected, you have until April 29, 2026, to share your thoughts.
Analyzed Economic Effects
2 provisions identified: 1 benefits, 1 costs, 0 mixed.
Continued Consumer Opt-Out Protections
The FTC is seeking to extend for three years the information collection tied to the Affiliate Marketing Rule, which requires covered entities to give consumers notice and an opportunity to opt out before sending certain marketing solicitations. The current clearance expires on April 30, 2026, and the Commission is asking for public comments by April 29, 2026.
Businesses Keep Paperwork Burden
The FTC's notice would extend for three years the Paperwork Reduction Act clearance that affects certain motor vehicle dealers and other for-profit entities. The agency estimates annual burden of 7,880 hours and estimated annual labor costs of $429,838, with non-labor costs described as de minimis.
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Key Dates
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Previous / Next Documents
Previous: 2026-06056, Agency Information Collection Activities; Proposed Collection; Comment Request; Extension
The Federal Trade Commission wants to keep its rule that makes sellers show written warranty info before you buy products over $15. They’re asking for your thoughts on extending this rule for three more years, with no big changes or extra costs. If you want to speak up, you’ve got until May 29, 2026, to send in your comments!
Next: 2026-06058, Agency Information Collection Activities; Comment Request; Financial Report for the Institutional Service Endowment Activities
The Department of Education wants to keep collecting financial reports from institutions that manage service endowments, with no changes to the current process. Schools and organizations involved will keep submitting the same info, and the public can share their thoughts by May 29, 2026. This helps the Department keep track of funds without adding extra paperwork or costs.