FTC Cracks Down on TruHeight's Dubious Growth Promises
Published Date: 4/15/2026
Notice
Summary
The Federal Trade Commission is asking for your thoughts on a deal with TruHeight, a company accused of unfair or misleading business practices. If approved, TruHeight must stop these actions and follow new rules to protect customers. You have until May 15, 2026, to share your opinion, and this could affect how TruHeight operates and handles money going forward.
Analyzed Economic Effects
5 provisions identified: 4 benefits, 1 costs, 0 mixed.
Company Payment of $750,000 to FTC
Provision VII requires the respondents to pay the Federal Trade Commission $750,000, to be paid in three installments. Upon making the required payment, the remainder of the respondents' liability will be suspended.
Ban on Unsubstantiated Height Claims
The proposed order forbids TruHeight from saying its products cause increased height or height growth in children and teenagers unless the claims are non-misleading and supported by competent and reliable scientific evidence. The restriction applies to any dietary supplement, food, or drug marketed or sold by the respondents; TruHeight products were sold in bottles costing $25 to $45 each and a “Max Height Kit” was sold for $120 per bundle.
Customer Data Sharing and Consumer Redress
The proposed order requires respondents to provide customer information to facilitate consumer redress, and the Commission states the order would obtain all consumer redress that respondents are able to pay. This is intended to help return money to customers who purchased TruHeight products.
Prohibition on Fake and Conditioned Reviews
The proposed order prohibits misrepresenting the existence or experience of reviewers and forbids giving compensation or other incentives in return for reviews that are conditioned on expressing a particular sentiment. The complaint alleges some reviews were written by employees and some consumers received reimbursements or a 10% discount for 5-star reviews on third-party sites.
Long-Term Order Duration (20 Years)
Provision XIV states that, with exceptions, the proposed order would terminate in 20 years, meaning the prohibitions and obligations would remain in effect for two decades if the order is finalized.
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