FINRA May Let Brokers Share Future Return Forecasts
Published Date: 5/26/2026
Notice
Summary
FINRA wants to change the rules so firms can share expected investment returns or performance projections when talking to the public, but only if they follow certain guidelines. The SEC is now deciding whether to approve this change after hearing public feedback. This could affect investors and financial firms soon, depending on the SEC’s final decision.
Analyzed Economic Effects
2 provisions identified: 0 benefits, 1 costs, 1 mixed.
Firms May Publicly Share Projected Returns
FINRA proposed a rule change that would allow investment firms to publicly show projected performance or a targeted return for a security, a securities portfolio, or an asset allocation or investment strategy. The SEC instituted proceedings on May 26, 2026 to decide whether to approve this change, and the Commission invited written comments by June 16, 2026.
New Compliance Rules for Broker-Dealers
Under the proposed rule, a member firm that communicates projected performance or targeted returns would need written policies ensuring the communication is relevant to the intended audience, a reasonable basis for the criteria and assumptions used with retained written records, and disclosures explaining the criteria, whether projections are net of fees, and the risks and limitations. The SEC is reviewing the proposal and solicited comments by June 16, 2026.
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