2026-20051Notice

NHTSA Wants More Feedback on Safety Ads: Comment Now?

Published Date: 9/30/2026

Notice

Summary

The National Highway Traffic Safety Administration (NHTSA) wants to update and renew its approval to collect feedback from the public about its services. They’re adding new yearly studies to track how well their safety campaigns are working, which means more people will be asked to share their thoughts. If you want to comment, you’ve got until November 30, 2026, so don’t miss out!

Analyzed Economic Effects

3 provisions identified: 1 benefits, 2 costs, 0 mixed.

More Surveys for HVE Campaigns

NHTSA is adding four annual tracking studies for its high-visibility enforcement (HVE) campaigns. This change increases the total annual respondents to 42,192 and raises total annual burden hours to 5,472, an increase of 1,437 hours from the prior collection.

Estimated Time Value Cost

NHTSA estimates the annual opportunity cost of respondents' time at approximately $290,383.12 based on an average State and local worker wage of $40.82/hour, and a three-year total of about $871,149.36. The estimate derives from 5,472 annual burden hours across all collections.

Voluntary, Limited-Use Feedback

Participation in these collections is voluntary and there are no direct monetary costs to respondents beyond time. NHTSA says it will collect personally identifiable information only as necessary, will not retain excess PII, and will use the feedback internally for service improvement rather than to make influential policy decisions.

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Key Dates

Published Date
Comments Due
9/30/2026
11/30/2026

Department and Agencies

Department
Independent Agency
Agency
Transportation Department
National Highway Traffic Safety Administration
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