Federal Survey Asks Whether Seatbelt Slogan Still Gets Drivers Buckled
Published Date: 11/3/2026
Notice
Summary
The National Highway Traffic Safety Administration wants your thoughts on a new survey to check how well the Click It or Ticket seatbelt campaign is working. This affects drivers and passengers who might be part of the study, and the agency needs approval before collecting info. You’ve got until January 4, 2027, to share your comments—no cost to you, just your voice!
Analyzed Economic Effects
4 provisions identified: 1 benefits, 3 costs, 0 mixed.
Licensed drivers may be invited to CIOT surveys
You could be invited to take an online Click It or Ticket (CIOT) survey if you are an English-speaking U.S. resident age 18 or older with a valid U.S. driver's license and internet access who is a Gallup Panel member. The survey will be administered in three waves (before, during, and after the national CIOT mobilization in May), with 4,800 respondents per wave and each survey taking about 15 minutes to complete.
Estimated total opportunity cost to respondents
NHTSA estimates the total annual opportunity cost of respondent time at $51,456, based on a fully-loaded average hourly wage of $42.88 and an annual respondent burden of 1,200 hours. That calculation uses 4,800 respondents per wave, 15 minutes per respondent, and averages burden hours across the three-year approval period.
Targeted sampling in four metropolitan areas
At each survey wave, 800 respondents will live in one of four selected metropolitan statistical areas (MSAs), with 200 respondents per MSA, and an additional 4,000 respondents will be drawn from the rest of the U.S. This means residents of the four selected MSAs have a specified quota (200 per MSA per wave) for recruitment into the survey.
Data privacy protections and report sharing
NHTSA will produce a technical report and a dataset that does not contain any personally identifiable information, and no identifying information or individual responses will be reported. The contractor's Institutional Review Board (IRB) will review and approve the data collection, and the report will be shared with State Highway Safety Offices, law enforcement, local governments, policymakers, researchers, and others.
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Key Dates
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