2026-04895NoticeWallet

Cboe BYX Lets Retail Traders Play Principal – With Strings Attached

Published Date: 3/13/2026

Notice

Summary

Cboe BYX Exchange is updating its rules to let Retail Member Organizations enter retail orders as principals, as long as they follow new requirements. These organizations must have policies to prove they’re playing by the rules and be ready to show proof if asked. This change is effective immediately and aims to make trading smoother for retail investors without extra costs.

Analyzed Economic Effects

5 provisions identified: 4 benefits, 1 costs, 0 mixed.

RMOs May Enter Retail Orders as Principal

Retail Member Organizations (RMOs) may now enter Retail Orders onto BYX in a principal capacity so they can provide post-execution price improvement to their retail customers. The Exchange gives an example where an on-Exchange execution at $10.005 is later allocated to the retail customer at $10.01 (a $0.005 improvement).

Retail Price Improvement Minimums

Under BYX's Retail Price Improvement (RPI) Program, RPI and Enhanced RPI Orders must be priced at least $0.001 better than the Protected NBBO for securities priced at or above $1.00, and at least $0.0001 better for securities priced below $1.00. These sub‑penny thresholds determine which liquidity providers are eligible to trade against incoming Retail Orders.

Timed Allocation Requirement Protects Customers

When an RMO enters a Retail Order in a principal capacity, the total number of shares executed as principal must be fully allocated to the underlying retail customer(s) in a consistent manner and within 60 seconds of execution. This allocation requirement applies to principal-mode Retail Orders entered onto the Exchange.

RMOs Must Maintain Policies and Produce Records

RMOs that enter Retail Orders in a principal capacity must have policies and procedures reasonably designed to ensure compliance with the new Rule 11.24(h) and must be able to produce documentation evidencing compliance upon the Exchange's request. The existing RMO application, attestation, and annual representations for routed Retail Orders remain in place.

Off‑Exchange Reporting to TRF for Adjusted Trades

Principal-mode Retail Order executions that are allocated to retail customers at a different (better) price will be reported to the Transaction Reporting Facility (TRF) consistent with FINRA off-exchange reporting rules and guidance. The Exchange states these off‑exchange customer price adjustment transactions will follow FINRA reporting practices.

Your PRIA Score

Score Hidden

Personalized for You

How does this regulation affect your finances?

Sign up for a PRIA Policy Scan to see your personalized alignment score for this federal register document and every other regulation we track. We analyze your financial profile against policy provisions to show you exactly what matters to your wallet.

Free to start

Key Dates

Effective Date
Published Date
2/23/2026
3/13/2026

Department and Agencies

Department
Independent Agency
Agency
Securities and Exchange Commission
Source: View HTML

Related Federal Register Documents

Previous / Next Documents

Back to Federal Register

Take It Personal

Get Your Personalized Policy View

Start a Free Government Policy Watch to see how policy affects your household, then upgrade to PRIA Full Coverage for year-round monitoring.

Already have an account? Sign in