2026-05741Proposed RuleWallet

Vermont's Champlain Valley Eyes Official Wine Region Status

Published Date: 3/24/2026

Proposed Rule

Summary

The government wants to create a new wine region called the Champlain Valley of Vermont, covering over a million acres in western Vermont. This helps local winemakers label their wines with a special place name, making it easier for wine lovers to know where their bottle comes from. If you have thoughts, you’ve got until May 26, 2026, to share them—no cost to weigh in!

Analyzed Economic Effects

3 provisions identified: 2 benefits, 1 costs, 0 mixed.

New Champlain Valley of Vermont AVA

TTB proposes a new American Viticultural Area named “Champlain Valley of Vermont” covering about 1,035,104 acres in western Vermont (parts of Addison, Chittenden, Franklin, Grand Isle, and Rutland counties). If approved, vintners who produce wine from grapes grown inside this area can label their wine with that AVA name to show geographic origin.

Label Eligibility and Required Changes

If the AVA is established, wine may be labeled with the AVA name only if at least 85% of the wine’s grapes are from that named area and other Sec. 4.25(e)(3) conditions are met. Bottlers using “Champlain Valley of Vermont” in a brand name or other origin reference but not meeting the eligibility rules would have to change the brand name or obtain approval of a new label.

No Significant Small-Business Burden Claimed

TTB certifies under the Regulatory Flexibility Act that this proposed rule would not have a significant economic impact on a substantial number of small entities and imposes no new reporting, recordkeeping, or other administrative requirements.

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Key Dates

Published Date
Comments Due
3/24/2026
5/26/2026

Department and Agencies

Department
Independent Agency
Agency
Treasury Department
Alcohol and Tobacco Tax and Trade Bureau
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