FTC Extends Car Dealer Marketing Compliance Data Collection
Published Date: 3/30/2026
Notice
Summary
The Federal Trade Commission wants to keep collecting info for three more years from certain car dealers and other businesses to make sure they follow marketing rules that protect consumers. This extension won’t add new costs but helps keep things running smoothly until April 2029. If you’re a business affected, you have until April 29, 2026, to share your thoughts.
Analyzed Economic Effects
2 provisions identified: 1 benefits, 1 costs, 0 mixed.
Continued Consumer Opt-Out Protections
The FTC is seeking to extend for three years the information collection tied to the Affiliate Marketing Rule, which requires covered entities to give consumers notice and an opportunity to opt out before sending certain marketing solicitations. The current clearance expires on April 30, 2026, and the Commission is asking for public comments by April 29, 2026.
Businesses Keep Paperwork Burden
The FTC's notice would extend for three years the Paperwork Reduction Act clearance that affects certain motor vehicle dealers and other for-profit entities. The agency estimates annual burden of 7,880 hours and estimated annual labor costs of $429,838, with non-labor costs described as de minimis.
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Key Dates
Related Federal Register Documents
2026-06056 — Agency Information Collection Activities; Proposed Collection; Comment Request; Extension
The Federal Trade Commission wants to keep its rule that makes sellers show written warranty info before you buy products over $15. They’re asking for your thoughts on extending this rule for three more years, with no big changes or extra costs. If you want to speak up, you’ve got until May 29, 2026, to send in your comments!
2026-04952 — Rule Concerning the Use of Prenotification Negative Option Plans
The FTC wants to update rules about 'negative option' plans—those sneaky deals where you get charged unless you say no. They’re asking for ideas to help people avoid unwanted charges and make canceling easier. If you’re a business or shopper dealing with subscriptions or automatic payments, speak up by April 13, 2026!
2026-04907 — Rule on Unfair or Deceptive Rental Housing Fee Practices
The FTC is looking into sneaky rental housing fees that might trick renters. They want to stop landlords from hiding extra costs or charging fees without clear permission. If you rent or rent out, your feedback by April 13, 2026, could help shape new rules that make renting fairer and clearer for everyone.
2025-17091 — Telemarketing Sales Rule Fees; Correction
The FTC fixed a date mistake in its update about fees for using the Do Not Call Registry. Businesses that access the Registry will pay new fees starting October 1, 2025, not 2024. This correction keeps everything clear and on track for the right timing and costs.
2025-16430 — Telemarketing Sales Rule Fees
The FTC is updating the fees for companies that use the National Do Not Call Registry to stop unwanted calls. This change affects telemarketers who pay to access the list, and the new fees will help keep the system running smoothly. These updates kick in soon, so businesses should get ready to pay the new rates.
2025-01518 — Revised Jurisdictional Thresholds for Section 7A of the Clayton Act
The FTC just updated the money limits that decide when companies must tell the government about big mergers or deals. If your business is buying or joining with another and the deal is worth more than these new amounts, you’ll need to file paperwork and pay updated fees. These changes kick in soon, so get ready to check if your next big move needs a heads-up to the FTC!
Previous / Next Documents
Previous: 2026-06056 — Agency Information Collection Activities; Proposed Collection; Comment Request; Extension
The Federal Trade Commission wants to keep its rule that makes sellers show written warranty info before you buy products over $15. They’re asking for your thoughts on extending this rule for three more years, with no big changes or extra costs. If you want to speak up, you’ve got until May 29, 2026, to send in your comments!
Next: 2026-06058 — Agency Information Collection Activities; Comment Request; Financial Report for the Institutional Service Endowment Activities
The Department of Education wants to keep collecting financial reports from institutions that manage service endowments, with no changes to the current process. Schools and organizations involved will keep submitting the same info, and the public can share their thoughts by May 29, 2026. This helps the Department keep track of funds without adding extra paperwork or costs.
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