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MarylandHB 08952026 Regular SessionHouse

Food Retailers and Third-Party Delivery Service Providers - Dynamic Pricing and Personal Data (Protection From Predatory Pricing Act)

Sponsored By: Gabriel Acevero (Democratic)

Signed by Governor

Commercial Law - Consumer ProtectionPrivate Sector Labor and IndustryAdvertisingArtificial Intelligence -see also- BiometricsCivil Actions -see also- Small ClaimsCollective BargainingCommerce and Business -see also- ElectrComm; ForeignTr; etc.Consumer ProtectionContracts -see also- ProcurementCourts -see also- AppCt; Circuit; District; Orphans'; etc.Crimes and Punishments -see also- Penalties and Sentnc; etc.Data -see also- Census; DemographicsDisclosureEmergency BillsFood -see also- Meat, Poultry, & Seafood; Milk; etc.Goods and Services -see also- Retail Sales; TermnSvc; TrfGdsHealth -see also- COVID19; EnvHlth; MedCon; etc.Information TechnologyInternet -see also- Internet AccessNoticesPenalties and Sentences -see also- Death PenaltyPersonal Identifying InformationPrices -see also- Consumer Price IndexRetail SalesRules and RegulationsSafety -see also- Occupational SafetyStandards and Best PracticesSurveillanceUnfair Trade PracticesWork, Labor, and Employment -see also- JobTrn; Leave; etc.

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Bill Overview

Analyzed Economic Effects

3 provisions identified: 2 benefits, 1 costs, 0 mixed.

Shoppers face limits on pricing-law remedies

Beginning October 1, 2026, violations of these pricing and disclosure rules cannot support private injury-or-loss lawsuits under Maryland’s consumer protection law. The food-pricing rule also does not create a private right to sue under another law. These violations are excluded from misdemeanor penalties of up to $1,000, one year in jail, or both. Before enforcement, Maryland’s Consumer Protection Division must give notice and allow 45 days after receipt to fix the violation. If fixed in time, the Division cannot take enforcement action for that violation; the Attorney General’s enforcement authority remains.

New price protections for food shoppers

Beginning October 1, 2026, covered Maryland food sellers cannot use dynamic pricing or personal data to charge one shopper more for tax-exempt food. This covers food stores of at least 15,000 square feet and third-party food delivery services. These sellers also cannot use data about legally protected traits to deny shoppers advantages available to others. Exceptions allow promotional, temporary, and retention discounts; prices reflecting customer-specific costs, geographic costs, supply, demand, or product availability; and qualifying voluntary loyalty, membership, rewards, or subscription prices. Prices offered in exchange for consent to provide personal data or other information are also allowed. Sellers can correct pricing errors and reset prices after system or network outages.

Shoppers get notices about algorithm-set prices

Beginning October 1, 2026, covered Maryland merchants must disclose when a communicated price uses dynamic pricing or personal data. The required notice says: “THIS PRICE WAS SET BY AN ALGORITHM OR BY USING YOUR PERSONAL DATA”. It must appear at the same time, in the same medium, on or near the price communication. The notice must be easy to see and understand, including in ads, promotions, and labels. Exceptions cover insurance-regulated activity, food sellers covered by the food-pricing rule, specified financial institutions and affiliates, and lower employee prices.

Sponsors & Cosponsors

Sponsor

  • Gabriel Acevero

    Democratic • House

Cosponsors

  • Nick Allen

    Democratic • House

  • Marlon Amprey

    Democratic • House

  • Dylan Behler

    Democratic • House

  • Harry Bhandari

    Democratic • House

  • Adrian Boafo

    Democratic • House

  • Derrick Coley

    Democratic • House

  • Dana Jones

    Democratic • House

  • Eric Ebersole

    Democratic • House

  • Mark Edelson

    Democratic • House

  • Diana M. Fennell

    Democratic • House

  • Linda Foley

    Democratic • House

  • Catherine M. Forbes

    Democratic • House

  • Mike Griffith

    Republican • House

  • Michele Guyton

    Democratic • House

  • Andrea Fletcher Harrison

    Democratic • House

  • Terri L. Hill

    Democratic • House

  • Kevin B. Hornberger

    Republican • House

  • Julian Ivey

    Democratic • House

  • Aaron M. Kaufman

    Democratic • House

  • Kenneth Kerr

    Democratic • House

  • Robbyn Lewis

    Democratic • House

  • Bernice Mireku-North

    Democratic • House

  • David Moon

    Democratic • House

  • Gabriel M. Moreno

    Democratic • House

  • Julie Palakovich Carr

    Democratic • House

  • Cheryl E. Pasteur

    Democratic • House

  • Edith J. Patterson

    Democratic • House

  • N. Scott Phillips

    Democratic • House

  • Andrew C. Pruski

    Democratic • House

  • Denise Roberts

    Democratic • House

  • Malcolm P. Ruff

    Democratic • House

  • Gary Simmons

    Democratic • House

  • Karen Simpson

    Democratic • House

  • Jared Solomon

    Democratic • House

  • Ryan Spiegel

    Democratic • House

  • Vaughn Stewart

    Democratic • House

  • Deni Taveras

    Democratic • House

  • Karen Toles

    Democratic • House

  • Chris Tomlinson

    Republican • House

  • Veronica Turner

    Democratic • House

  • Joe Vogel

    Democratic • House

  • Courtney Watson

    Democratic • House

  • Jennifer White Holland

    Democratic • House

  • Greg Wims

    Democratic • House

  • Jamila J. Woods

    Democratic • House

  • Natalie Ziegler

    Democratic • House

Roll Call Votes

All Roll Calls

Yes: 310 • No: 246

House vote • 4/11/2026

Third Reading Passed

Yes: 100 • No: 31 • Other: 4

Senate vote • 4/10/2026

Third Readings Passed with Amendments

Yes: 41 • No: 1 • Other: 2

House vote • 3/21/2026

Third Reading Passed

Yes: 96 • No: 32 • Other: 5

House vote • 3/20/2026

Floor Amendment {473426/1 (Delegate Chisholm) Rejected

Yes: 37 • No: 92 • Other: 6

House vote • 3/20/2026

Floor Amendment {373526/1 (Delegate Hartman) Rejected

Yes: 36 • No: 90 • Other: 9

Actions Timeline

  1. Approved by the Governor - Chapter 154

    4/28/2026

  2. Passed Enrolled

    4/11/2026House

  3. Third Reading Passed (100-31)

    4/11/2026House

  4. House Concurs Senate Amendments

    4/11/2026House

  5. Third Readings Passed with Amendments (41-1)

    4/10/2026Senate

  6. Floor Amendment {493323/1 (Senator Beidle) Adopted

    4/10/2026Senate

  7. Second Reading Passed with Amendments

    4/10/2026Senate

  8. Favorable with Amendments {373020/1 Adopted

    4/10/2026Senate

  9. Favorable with Amendments Report by Finance

    4/10/2026Senate

  10. Referred Finance

    3/23/2026Senate

  11. Third Reading Passed (96-32)

    3/21/2026House

  12. Second Reading Passed with Amendments

    3/20/2026House

  13. Floor Amendment {373526/1 (Delegate Hartman) Rejected (36-90)

    3/20/2026House

  14. Floor Amendment {473426/1 (Delegate Chisholm) Rejected (37-92)

    3/20/2026House

  15. Motion Special Order until Later This Session (Delegate Chisholm) Adopted

    3/20/2026House

  16. Favorable with Amendments {643424/1 Adopted

    3/20/2026House

  17. Favorable with Amendments Report by Economic Matters

    3/20/2026House

  18. Hearing 3/03 at 1:00 p.m.

    2/9/2026House

  19. First Reading Economic Matters

    2/4/2026House

Bill Text

  • Third Reading

    4/28/2026

    PDF

  • Third Reading

    4/11/2026

    PDF

  • Third Reading

    3/20/2026

    PDF

  • First Reading

    2/4/2026

    PDF

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