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MarylandHB 09752026 Regular SessionHouse

Health Occupations - Massage Therapy - Advertising

Sponsored By: Pam Lanman Guzzone (Democratic)

Signed by Governor

Health OccupationsAdvertisingComplaintsHealth Occupations -see also- (specific health occupations)Internet -see also- Internet AccessLicenses -see also- AB Lic; Certifications; DrLic; PermitsMassageNamesRules and RegulationsSigns and Billboards

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Bill Overview

Analyzed Economic Effects

2 provisions identified: 0 benefits, 0 costs, 2 mixed.

Ban on sexualized massage ads and signs

Beginning October 1, 2026, ads for massage services may not state or imply prostitution, escort, or sexual services. Ads also may not run on websites known for those services. The ban covers licensees, registrants, and third-party advertisers. Each day an illegal online ad is visible counts as a separate violation. Failing to remove a violating physical sign or billboard is also a violation. If a violating sign is in public view on October 1, 2026, it must be removed by May 1, 2027.

New ad rules for massage therapists

Beginning October 1, 2026, the Maryland Board sets rules on massage advertising and solicitation. The rules cover licensed therapists, registered practitioners, and third parties. Ads that list a therapist’s name must match the name on that person’s license or registration. The Board’s rules define banned language, allow trade names only when not misleading, and set how anyone can report a violation. Reminder letters to patients about periodic appointment times are not advertising. Violations can lead to discipline, including denial, probation, suspension, or revocation.

Sponsors & Cosponsors

Sponsor

  • Pam Lanman Guzzone

    Democratic • House

Cosponsors

  • Tiffany T. Alston

    Democratic • House

  • Heather Bagnall

    Democratic • House

  • Bonnie Cullison

    Democratic • House

  • Terri L. Hill

    Democratic • House

  • Aaron M. Kaufman

    Democratic • House

  • Lesley J. Lopez

    Democratic • House

  • Ashanti Martinez

    Democratic • House

  • Samuel I. Rosenberg

    Democratic • House

  • Kim Ross

    Democratic • House

  • Steve Johnson

    Democratic • House

  • Deni Taveras

    Democratic • House

  • Jennifer White Holland

    Democratic • House

  • Teresa Woorman

    Democratic • House

Roll Call Votes

All Roll Calls

Yes: 178 • No: 0

Senate vote • 4/6/2026

Third Reading Passed

Yes: 46 • No: 0

House vote • 3/18/2026

Third Reading Passed

Yes: 132 • No: 0 • Other: 3

Actions Timeline

  1. Approved by the Governor - Chapter 23

    4/14/2026

  2. Returned Passed

    4/7/2026House

  3. Third Reading Passed (46-0)

    4/6/2026Senate

  4. Favorable Adopted Second Reading Passed

    3/31/2026Senate

  5. Favorable Report by Finance

    3/30/2026Senate

  6. Referred Finance

    3/19/2026Senate

  7. Third Reading Passed (132-0)

    3/18/2026House

  8. Second Reading Passed with Amendments

    3/13/2026House

  9. Favorable with Amendments {703121/1 Adopted

    3/13/2026House

  10. Favorable with Amendments Report by Health

    3/13/2026House

  11. Hearing 2/25 at 1:00 p.m.

    2/9/2026House

  12. First Reading Health

    2/6/2026House

Bill Text

  • Enacted

    4/14/2026

    PDF

  • Third Reading

    3/13/2026

    PDF

  • First Reading

    2/6/2026

    PDF

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