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MaineLD 1727132nd Maine Legislature (2025-2026)HouseWALLET

An Act to Ensure Transparency in Consumer Transactions Involving Artificial Intelligence

Sponsored By: Amy Kuhn (Democratic)

Became Law

BUSINESS PRACTICESBUSINESS PRACTICES - SALES

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Bill Overview

Analyzed Economic Effects

1 provisions identified: 1 benefits, 0 costs, 0 mixed.

Businesses must disclose AI chatbots to consumers

Businesses that use AI chatbots or other computer tools in sales or customer service must tell consumers when the exchange could make a reasonable person think they are talking to a human. The notice must be clear and easy to see or hear and say the consumer is not engaging with a human. If a business skips this notice, it is an unfair trade practice under Maine law, and the state can enforce it and seek remedies.

Sponsors & Cosponsors

Sponsor

  • Amy Kuhn

    Democratic • House

Cosponsors

  • Adam Lee

    Democratic • House

  • Anne M. Carney

    Democratic • Senate

  • Daniel Sayre

    Democratic • House

  • Eleanor Sato

    Democratic • House

  • Jennifer Poirier

    Republican • House

Roll Call Votes

No roll call votes available for this bill.

Actions Timeline

  1. ACTPUB Chapter 294

    5/1/2026

  2. PASSED TO BE ENACTED, in concurrence.

    6/10/2025Senate

  3. PASSED TO BE ENACTED. Sent for concurrence. ORDERED SENT FORTHWITH.

    6/10/2025House

  4. Report READ and ACCEPTED, in concurrence.READ ONCE.Committee Amendment "A" (H-544) READ and ADOPTED, in concurrence.Under suspension of the Rules, READ A SECOND TIME and PASSED TO BE ENGROSSED AS AMENDED BY Committee Amendment "A" (H-544), in concurrence.Ordered sent down forthwith.

    6/9/2025Senate

  5. CONSENT CALENDAR - FIRST DAYUnder suspension of the rules CONSENT CALENDAR - SECOND DAY.The Bill was PASSED TO BE ENGROSSED as Amended by Committee Amendment "A" (H-544).Sent for concurrence. ORDERED SENT FORTHWITH.

    6/9/2025House

  6. The Bill was REFERRED to the Committee on HEALTH COVERAGE, INSURANCE AND FINANCIAL SERVICES.In concurrence. ORDERED SENT FORTHWITH.

    4/17/2025Senate

  7. Committee on HOUSING AND ECONOMIC DEVELOPMENT suggested and ordered printed. On motion of Representative GERE of Kennebunkport, the Bill was REFERRED to the Committee on HEALTH COVERAGE, INSURANCE AND FINANCIAL SERVICES.Sent for concurrence. ORDERED SENT FORTHWITH.

    4/17/2025House

Bill Text

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