NevadaSB6383rd Regular Session (2025)Senate

AN ACT relating to the Internet; establishing certain requirements relating to de-identified data; prohibiting controllers of online services, products or features from processing the personal data of children for certain purposes; establishing requirements for the collection and processing by controllers of certain types of data belonging to children; requiring controllers to conduct certain assessments; authorizing certain civil enforcement; providing penalties; and providing other matters properly relating thereto.

Sponsored By: Senate Committee on Commerce and Labor

Failed

BDR 52-505

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Bill Overview

Analyzed Economic Effects

5 provisions identified: 4 benefits, 1 costs, 0 mixed.

Limits on selling children's online data

Beginning January 1, 2026, covered providers cannot use a known Nevada child's data for targeted ads or sell that data. The rules cover children the provider knows are under 13. They also bar automated profiling that supports decisions with legal or similarly serious effects, such as housing, insurance, or education access. A narrow exception covers processing reasonably necessary to provide the service and limited in scope and duration. The law's definitions exclude contextual ads and certain transfers, including transfers to processors, affiliates, or during mergers.

Parents control children's data and tracking

Beginning January 1, 2026, covered online providers need verified parental or guardian consent before processing a known Nevada child's data. This covers children the provider knows are under 13, and consent must meet federal children's privacy standards. Providers can process the data only as reasonably needed to provide their service, and no longer than reasonably needed. At collection, they must explain planned further uses; additional uses must be reasonably necessary for and compatible with that purpose. Precise location data—locating a child within about 1,750 feet—also requires consent, service necessity, limited collection time, and a continuous tracking indicator.

Privacy reviews and enforcement protect children

Beginning January 1, 2026, covered child-directed online providers must assess each activity involving known children's data started or generated from that date. Reviews must describe the service, data, and purposes, identify benefits, risks to children's rights and safety, and safeguards. They must weigh benefits against risks, considering children's and parents' expectations, the processing context, and the provider-child relationship. One review can cover similar activities; reasonably comparable reviews under another state's or federal law can qualify. Providers must keep reviews until at least three years after they stop offering the service. Nevada's Attorney General can request relevant reviews during an ongoing investigation; reviews remain confidential, with legal privilege protections intact. Only the Attorney General enforces these rules, and providers get written notice identifying the violation and facts before a 30-day correction period. Failure to correct is a deceptive trade practice; individuals cannot sue under these rules.

Safeguards keep stripped data from identifying people

Beginning January 1, 2026, covered providers holding data stripped of identifying details must take reasonable steps to prevent identifying people. They must publicly promise not to try to identify people from that data. Contracts must require data recipients to follow the same safeguards.

Exemptions limit children's online privacy protections

The child-data rules taking effect January 1, 2026, do not require action for children living outside Nevada. Providers are exempt if they process data for fewer than 25,000 Nevada residents during a calendar year. Another exemption covers fewer than 100,000 residents when personal-data sales provide less than 50% of gross revenue. Exemptions also cover specified credit-reporting, driver-record, health, financial, and fraud-prevention entities, data, or activities. The rules preserve specified legal-compliance, investigation, requested-service, safety, security, research, and public-health activities. Telecommunications, broadband access, and delivery or use of physical products fall outside the covered online-service definition.

Sponsors & Cosponsors

Sponsor

  • Senate Committee on Commerce and Labor

    Affiliation unavailable

Cosponsors

There are no cosponsors for this bill.

Roll Call Votes

All Roll Calls

Yes: 39 • No: 23

House vote • 6/2/2025

Final Passage - Assembly (1st Reprint)

Yes: 26 • No: 15

Senate vote • 5/27/2025

Final Passage - Senate (1st Reprint)

Yes: 13 • No: 8

Actions Timeline

  1. (No further action taken.)

    6/3/2025Senate
  2. In Senate.

    6/2/2025Senate
  3. To Senate.

    6/2/2025House
  4. From printer. To reengrossment. Reengrossed. Second reprint.

    6/2/2025House
  5. To printer.

    6/2/2025House
  6. Read third time. Passed, as amended. Title approved, as amended. (Yeas: 26, Nays: 15, Not voting: 1.)

    6/2/2025House
  7. Dispensed with reprinting.

    6/2/2025House
  8. Read third time. Amended. (Amend. No. 973.)

    6/2/2025House
  9. Declared an emergency measure under the Constitution.

    6/2/2025House
  10. From committee: Amend, and do pass as amended.

    6/2/2025House
  11. Read first time. Referred to Committee on Commerce and Labor. To committee.

    5/27/2025House
  12. In Assembly.

    5/27/2025House
  13. Read third time. Passed, as amended. Title approved, as amended. (Yeas: 13, Nays: 8.) To Assembly.

    5/27/2025Senate
  14. From printer. To engrossment. Engrossed. First reprint.

    5/27/2025Senate
  15. Read second time. Amended. (Amend. No. 676.) To printer.

    5/26/2025Senate
  16. Placed on Second Reading File.

    5/26/2025Senate
  17. From committee: Amend, and do pass as amended.

    5/26/2025Senate
  18. Waiver granted effective: March 18, 2025.

    3/20/2025Senate
  19. Read first time. To committee.

    2/3/2025Senate
  20. From printer.

    11/26/2024Senate
  21. Prefiled. Referred to Committee on Commerce and Labor. To printer.

    11/20/2024Senate

Bill Text

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