TennesseeHB 2272114th General Assembly (2025-2026)House

AN ACT to amend Tennessee Code Annotated, Title 57, relative to liability of celebrities who endorse an alcoholic beverage licensee.

Sponsored By: Sponsor information unavailable

Signed by Governor

Alcoholic Beverages

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Bill Overview

Analyzed Economic Effects

2 provisions identified: 0 benefits, 0 costs, 2 mixed.

Pay cap, privacy, and liability for trust deals

Payments to a trust under a licensing deal can be a fixed fee, or a share of sales or profits up to 10%. Any licensing agreement given to the commission under this rule is treated as confidential business information. Beneficiaries and trustees of these trusts get state limits on personal liability. Those protections also apply to licensing agreements placed in the trust.

Trust ownership and promotion for celebrities and investors

The law lets manufacturers, wineries, nonresident sellers, and their investors hold an interest in a licensed retail establishment if the interest is in an irrevocable trust with an independent trustee. A person whose interest is in that trust cannot manage or run the brand or business. The person can license their name, image, or likeness through the trust to promote the brand or the licensed store. They may do appearances and ads, but only to promote that brand or store and only in ways allowed by federal law.

Sponsors & Cosponsors

Cosponsors

Fred Atchley
Republican • House
Elaine Davis
Republican • House
Rick Eldridge
Republican • House

Roll Call Votes

All Roll Calls

Yes: 205 • No: 13

House vote • 4/14/2026

FLOOR VOTE: MESSAGE CALENDAR CONCUR IN SENATE AMENDMENT # 2 4/14/2026

Yes: 78 • No: 6

Senate vote • 4/9/2026

FLOOR VOTE: as Amended Third Consideration 4/9/2026

Yes: 27 • No: 0

House vote • 4/6/2026

HOUSE CALENDAR & RULES COMMITTEE

Yes: 0 • No: 0

House vote • 4/6/2026

FLOOR VOTE: REGULAR CALENDAR AS AMENDED PASSAGE ON THIRD CONSIDERATION 4/6/2026

Yes: 78 • No: 7

House vote • 3/25/2026

HOUSE JUDICIARY COMMITTEE

Yes: 15 • No: 0

House vote • 3/11/2026

HOUSE CIVIL JUSTICE SUBCOMMITTEE

Yes: 7 • No: 0

Actions Timeline

Effective date(s) 05/01/2026
5/18/2026
Pub. Ch. 917
5/18/2026
Signed by Governor.
5/1/2026
Transmitted to Governor for his action.
4/21/2026House
Signed by Senate Speaker
4/20/2026Senate
Signed by H. Speaker
4/16/2026House
Enrolled; ready for sig. of H. Speaker.
4/14/2026House
H. concurred in S. am. no. 2 Ayes 78, Nays 6 PNV 11 HB2272
4/14/2026House
H. Placed on Message Calendar
4/13/2026House
Passed Senate as amended, Ayes 27, Nays 0, PNV 1
4/9/2026Senate
Senate adopted Amendment (Amendment 2 - SA0872)
4/9/2026Senate
Amendment withdrawn. (Amendment 1 - SA0769)
4/9/2026Senate
Senate substituted House Bill for companion Senate Bill.
4/9/2026Senate
Received from House, Passed on First Consideration
4/9/2026Senate
Engrossed; ready for transmission to Sen.
4/6/2026House
Passed H., as am., Ayes 78, Nays 7, PNV 11
4/6/2026House
H. adopted am. (Amendment 1 - HA0869)
4/6/2026House
Sponsor(s) Added.
4/6/2026House
H. Placed on Regular Calendar for 4/6/2026
4/2/2026House
Placed on cal. Calendar & Rules Committee for 4/2/2026
4/1/2026House
Rec. for pass. if am., ref. to Calendar & Rules Committee
3/25/2026House
Placed on cal. Judiciary Committee for 3/23/2026
3/18/2026House
Action def. in Judiciary Committee to 3/25/2026
3/18/2026House
Placed on cal. Judiciary Committee for 3/18/2026
3/11/2026House
Rec for pass if am by s/c ref. to Judiciary Committee
3/11/2026House

Bill Text

HA0869
4/6/2026
PDF
Enrolled / Public Chapter
PDF
Fiscal Note
PDF
Introduced
PDF
SA0769
PDF
SA0872
PDF

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