Surveillance pricing; prohibited, civil penalties.
Sponsored By: Karen Keys-Gamarra (Democratic)
In Committee
Summary
Surveillance pricing; prohibited; civil penalties. Prohibits the use of surveillance pricing in connection with a consumer transaction. The bill defines "surveillance pricing" as the selling or offering for sale of a good or service at a customized price for a specific consumer or group of consumers that is based, in whole or in part, on personal data that is collected through electronic surveillance technology, regardless of whether the seller collected or purchased the personal data. The bill provides that a violation of its provisions constitutes a prohibited practice under the Virginia Consumer Protection Act.
Personalized for You
How does this bill affect your finances?
Personalize government policy and PRIA will tell you what this bill means for your household, plus every other piece of legislation we track. PRIA reads each provision against your financial profile to show you exactly what matters to your wallet.
Bill Overview
No Economic Impacts Identified for this Bill
Sponsors & Cosponsors
Sponsor
Karen Keys-Gamarra
Democratic • House
Cosponsors
There are no cosponsors for this bill.
Roll Call Votes
No roll call votes available for this bill.
Actions Timeline
Continued from last session
7/21/2026HouseContinued to 2027 in Labor and Commerce (Voice Vote)
2/10/2026HouseSubcommittee recommends continuing to 2028 (Voice Vote)
2/5/2026HouseAssigned HCL sub: Subcommittee #2
1/15/2026HouseReferred to Committee on Labor and Commerce
1/2/2026HousePrefiled and ordered printed; Offered 01-14-2026 26104240D
1/2/2026House
Bill Text
Introduced
1/2/2026
Related Bills
SR6, Qualifying vehicles, certain; Dept. of Tax. to study options for abolishing personal property tax.
Study; Department of Taxation; options for abolishing the personal property taxation of certain qualifying vehicles; report. Requests the Department of Taxation to study options for abolishing the personal property taxation of certain qualifying vehicles and to evaluate alternative local revenue sources in order to account for the shortfall in local tax revenues that will result from the abolition of such tax.
SJ31, Washington County; DCR to study feasibility of establishing a state park in Holston River watershed.
Study; Department of Conservation and Recreation; state park in Washington County; report. Requests the Department of Conservation and Recreation to study the feasibility of establishing a state park in Washington County at the Mendota Trail and Abrams Falls located within the Holston River Watershed.
SB833, Open containers; prohibition on consumption and possession in the passenger area of motor vehicles.
Open containers; prohibition on consumption and possession in the passenger area of motor vehicles.
SB831, Challenges of qualified voters; duty of local electoral board to certify, civil penalty.
Elections; challenges of qualified voters; duty of local electoral board to certify; civil penalty. Provides that the certification of the results of an election is a clear ministerial duty of the local electoral boards and that a member of the local electoral board who neglects or refuses to perform such duty in accordance with law shall be subject to removal proceedings by the State Board of Elections and assessed a civil penalty not exceeding $1,000. The bill also authorizes the State Board of Elections to intervene and carry out the duties related to election certification in the event a local electoral board fails or refuses to do so. Additionally, the bill prohibits challenges to a voter's qualification to vote from any person who is not an officer of election.
SB829, Real property tax bills; disclosure, resource protection area.
Real property tax bills; disclosure; resource protection area.
SB821, Kratom; Virginia State Crime Commission to conduct an analysis of enforcement & regulation, report.
Virginia State Crime Commission; kratom regulation and enforcement; report.