All Roll Calls
Yes: 112 • No: 17
WisconsinAB10342025-2026 Wisconsin Legislature (Biennial Session)House
An Act to amend 20.285 (1) (gj); to create 20.285 (1) (cj), 20.285 (1) (ck), 20.285 (1) (cL) and 36.11 (12) of the statutes; Relating to: name, image, and likeness rights for University of Wisconsin System student athletes; maintenance costs for University of Wisconsin–Madison intercollegiate athletic facilities; and making an appropriation. (FE)
Sponsored By: Alex Dallman (Republican), Scott Krug (Republican), Paul Tittl (Republican)
Signed by Governor
Colleges and universitiesUniversity of Wisconsin -- AthleticsUniversity of Wisconsin -- Green BayUniversity of Wisconsin -- MadisonUniversity of Wisconsin -- MilwaukeeUniversity of Wisconsin -- Regents
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Bill Overview
Analyzed Economic Effects
5 provisions identified: 2 benefits, 2 costs, 1 mixed.
Wisconsin Student Athletes Gain Earning Rights
The University of Wisconsin System's Board of Regents can make agreements paying athletes for their name, image, or likeness. Coverage includes students who attend or have agreed to attend, and participate or have agreed to participate in college sports. Schools and the board cannot ban athletes' use of these rights outside official team activities, which the board defines. Athletes can also get professional representation, including agents or licensed attorneys. The law does not guarantee payment.
New Limits on Wisconsin Athlete Deals
UW System athletes must disclose every third-party name, image, or likeness deal before signing, using the board's or school's process. Deals cannot conflict with board or school agreements, or board, school, or sports program rules. Deals cannot pay for athletic performance or endorsements involving tobacco, alcohol, gambling, banned athletic substances, illegal substances, or illegal activity. Other activities barred by the board are also off limits. Pay under these rules is not a grant, and the agreement alone does not make an athlete a university employee.
State Funds Wisconsin Sports Facility Debt
The state provides $15 million in general-purpose funds each year in fiscal years 2025-26 and 2026-27. The money pays principal and interest on debt for maintenance of three UW athletic facilities. Each year, UW–Madison gets $14.6 million, UW–Milwaukee's Klotsche Center gets $200,000, and UW–Green Bay's soccer complex gets $200,000. The law removes the former requirement to pay 40% of UW–Madison's covered maintenance debt costs from program revenue. This funding goes to universities, not households.
Less Public Access to Wisconsin Athletics Records
Certain records held by the UW board, schools, or formal subunits are exempt from public inspection, copying, or disclosure. These include details of athletes' name, image, or likeness deals and proposed deals. Records about raising, using, or dividing sports program revenue are also covered when reasonable efforts protect secrecy and competitive reasons require confidentiality.
Athlete Partnerships Face Public Funding Limits
The Board of Regents can partner with third parties to develop athletes' name, image, or likeness earning opportunities. Partners can help manage deals and sports program revenue for athletes and the board. The board cannot use state general-purpose funds to create, negotiate, assist, or otherwise support these opportunities. A separate legal entity's athlete payments are not board actions when the board neither owns nor controls that entity.
Sponsors & Cosponsors
Sponsors
Alex Dallman
Republican • House
Scott Krug
Republican • House
Paul Tittl
Republican • House
Cosponsors
Devin LeMahieu
Republican • Senate
David Steffen
Republican • House
Roll Call Votes
Senate vote • 3/17/2026
Read a third time and concurred in, Ayes 17, Noes 16
Yes: 17 • No: 16
House vote • 2/19/2026
Read a third time and passed, Ayes 95, Noes 1
Yes: 95 • No: 1
Actions Timeline
Partial veto failed to pass notwithstanding the objections of the Governor pursuant to Joint Rule 82
5/13/2026HousePartial veto placed on calendar 5-12-2026 pursuant to Joint Rule 82 (2)(a)
5/12/2026HouseFiscal estimate received
4/9/2026HousePublished 4-9-2026
4/9/2026HouseReport approved by the Governor with partial veto on 4-8-2026. 2025 Wisconsin Act 203
4/9/2026HousePresented to the Governor on 4-2-2026
4/2/2026HouseReport correctly enrolled on 3-20-2026
3/20/2026HouseLRB correction
3/20/2026HouseReceived from Senate concurred in
3/18/2026HouseOrdered immediately messaged
3/17/2026SenateRead a third time and concurred in, Ayes 17, Noes 16
3/17/2026SenateRules suspended to give bill its third reading
3/17/2026SenateOrdered to a third reading
3/17/2026SenateRead a second time
3/17/2026SenatePlaced on calendar 3-17-2026 pursuant to Senate Rule 18(1)
3/16/2026SenateAvailable for scheduling
3/11/2026SenateReport concurrence recommended by Joint Committee on Finance, Ayes 8, Noes 5
3/11/2026SenateExecutive action taken
3/11/2026SenateWithdrawn from committee on Senate Organization and rereferred to joint committee on Finance pursuant to Senate Rule 46(2)(c)
3/11/2026SenateAvailable for scheduling
3/11/2026SenateReport concurrence recommended by Committee on Government Operations, Labor and Economic Development, Ayes 3, Noes 2
3/11/2026SenateExecutive action taken
3/11/2026SenateFiscal estimate received
3/6/2026SenatePublic hearing held
3/3/2026SenateRead first time and referred to committee on Government Operations, Labor and Economic Development
2/26/2026Senate
Bill Text
Assembly Amendment 1
2/19/2026
Bill Text
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