A pharmacy benefits manager or representative of a pharmacy benefits manager may not cause or knowingly permit the use of any advertisement, promotion, solicitation, representation, proposal or offer that is untrue, deceptive or misleading.
Use of untrue, deceptive or misleading advertisement prohibited
24-A M.R.S. § 4348-A, under Chapter 56-C.
24-A M.R.S. § 4348-A