(a) A license holder may not sell alcoholic beverages by means of a self- scanning cash register or other automated system that is:
(1) capable of recovering stored information related to the sale price of individual retail items; and
(2) operated on a self-service basis by a customer.
(b) If a license holder violates this section, the Board may impose on the license holder:
(1) for a first offense, a fine not exceeding $1,000;
(2) for a second offense, a fine not exceeding $2,500; and
(3) for a third or subsequent offense:
(i) a fine not exceeding $2,500; or
(ii) suspension or revocation of the license.