§ 360-l. Injury to business reputation; dilution. Likelihood of injury\nto business reputation or of dilution of the distinctive quality of a\nmark or trade name shall be a ground for injunctive relief in cases of\ninfringement of a mark registered or not registered or in cases of\nunfair competition, notwithstanding the absence of competition between\nthe parties or the absence of confusion as to the source of goods or\nservices.\n
Injury to business reputation; dilution
N.Y. General Business Law § 360-L, under Trademarks.
N.Y. General Business Law § 360-L