It is declared an unfair trade practice and unlawful for any person who is in both the wholesale and retail business of selling merchandise to sell merchandise of like grade and quality at retail at a lower price than such person sells the same merchandise at wholesale in the same town or locality.
Retail sale at lower than wholesale price is an unfair trade practice
S.C. Code Ann. § 39-5-330, under Title 39, Chapter 5.
S.C. Code Ann. § 39-5-330