(a) Unfair methods of competition and unfair or deceptive acts or practices as defined in Section 56-16-100 are declared to be unlawful. (b) In construing paragraph (a) the courts may be guided by the definitions in the Federal Trade Commission Act (15 U.S.C. 45).
Unfair competition and unfair or deceptive acts or practices
S.C. Code Ann. § 56-16-90, under Title 56, Chapter 16.
S.C. Code Ann. § 56-16-90