It is unlawful for a wholesaler to purchase advertising for a retailer or to participate in a joint advertising campaign with a retailer. However, a brewer or wholesaler may advertise on a retailer's premises and may purchase program advertising from a retailer at customary rates.
Wholesaler advertising
S.C. Code Ann. § 61-4-930, under Title 61, Chapter 4.
S.C. Code Ann. § 61-4-930