Producer

Bracell (RGE Group / April Group)

HQ BR · São Paulowebsite ↗

Brazilian eucalyptus pulp company (HQ São Paulo; wholly owned by RGE Group, a Singapore-registered holding company controlling operations in Indonesia and Brazil of the Widjaja family — Indonesian tycoons); Bracell's Lençóis Paulista mill in São Paulo state is one of the world's largest single-site eucalyptus pulp mills (expanded to 3.5 million tonnes/year capacity in 2022 — temporarily the world's largest pulp mill). RGE Group/Bracell's control by Indonesian paper industry interests (the Widjaja family also controls APRIL Group, a major Indonesian paper company) means Indonesian capital is the largest individual owner of Brazilian eucalyptus pulp capacity. Bracell pulp is exported primarily to Asian tissue and paper markets.

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Inputs supplied

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Goods downstream

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Facilities

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1 input Bracell (RGE Group / April Group) supplies

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  • Eucalyptus Pulp (BEKP)

    90%
  • Forest Management

    10%

Intelligence

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  • Concentration2023

    [single-source] Bracell's controlling shareholder RGE Group is ultimately controlled by the Widjaja family — one of Indonesia's wealthiest families — who built their fortune through the APRIL (Asia Pacific Resources International, Riau Sumatra) paper empire in Indonesia. APRIL has been the subject of significant environmental controversy for rainforest clearance in Sumatra and Borneo for pulpwood plantations; Greenpeace and WWF suspended their engagement with APRIL between 2012 and 2015 over deforestation concerns. The same Widjaja family that controls Indonesian pulp plantations controversial for tropical deforestation also owns Bracell — Brazil's largest single-site eucalyptus pulp mill. Indonesian capital from a family whose Indonesian paper operations have faced deforestation controversy is now a major owner of Brazilian eucalyptus plantations — themselves controversial for displacement of Brazilian Cerrado and Atlantic Forest ecosystems. The tissue in your premium bathroom roll may have originated from trees grown by Indonesian-controlled companies on Brazilian land where native Cerrado vegetation once grew.

    Bracell S.A. / RGE Group
  • Origin2023

    Bracell's origins trace to multiple Brazilian pulp company acquisitions by the Widjaja family (RGE Group), whose primary industrial platform is APRIL (Asia Pacific Resources International Limited) — the large-scale Indonesian pulpwood plantation and paper company in Riau Province, Sumatra. The Widjaja family strategy: build an Indonesian pulp empire from tropical plantation forests, then invest the profits into lower-cost and more ESG-defensible Brazilian eucalyptus pulp as Indonesian operations faced environmental scrutiny. Bracell's Lençóis Paulista mill expansion (completed 2022, reaching ~3.5 million tonnes annual capacity at a cost of ~$3.5B) made it temporarily the world's largest single-site pulp mill. Indonesian capital from plantation paper industry profits built the capacity that temporarily displaced Finnish and Swedish mills as the largest individual pulp sites on earth.

    Bracell Ltd.