Producer
Grupo Cuervo (Jose Cuervo / La Rojeña)
Grupo Cuervo (Guadalajara Jalisco Mexico; family-owned by the Beckmann family descendants of Jose Cuervo; ~$2B+ tequila revenue; José Cuervo is the world's best-selling tequila brand) is the world's largest tequila producer and a major Blue Weber agave grower. Grupo Cuervo's La Rojeña distillery in Tequila, Jalisco (established 1758 — making it the oldest continuously operating tequila distillery in the world) and associated operations own approximately 25 million+ agave plants. Grupo Cuervo controls Tequila Cuervo 1800, Don Julio (acquired 2014 in swap with Diageo for Bushmills Irish Whiskey), and Maestro Dobel. Don Julio was actually founded by Don Julio González-Frausto Estrada in the Los Altos highlands of Jalisco (2,400m elevation) — producing highland agave with higher sugar content than lowland Tequila Valley agave. Grupo Cuervo's vertical integration (agave plantation ownership + distillation + brand marketing) gives it supply chain security that brands dependent on contracted agave farmers lack.
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Tequila Brands
75%Agave Farming & Supply
15%Agave Byproducts & Other
10%
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Did you know2024
The same Blue Weber agave plant at Grupo Cuervo's Jalisco plantations can be processed into three entirely different commercial products depending on its fate: (1) if the agave heart (piña) is roasted, crushed, fermented, and double-distilled, it becomes tequila — an alcoholic spirit; (2) if the agave juice (aguamiel) is evaporated without fermentation, it becomes agave syrup/nectar — a sweetener sold in health food stores as a low-glycemic sugar alternative; and (3) the agave bagasse (the fibrous residue from juice extraction) can be processed into agave fiber products for construction composites, insulation materials, and industrial applications. The tequila supply chain, the natural food sweetener market, and the building materials industry share a common feedstock — the Jalisco agave plant — that most consumers would not recognize as connecting their cocktail to their nutrition supplement to their house insulation.
Grupo Cuervo ↗Origin2023
Grupo Cuervo's La Rojeña distillery in the town of Tequila, Jalisco was established in 1758 by Jose Antonio de Cuervo — making it the oldest continuously operating tequila distillery in the world, older than the United States. The original production used mezcal wine (the predecessor to what became named "tequila") from Blue Weber agave roasted in earthen pits. The Beckmann family (descendants of Jose Cuervo) has maintained continuous family ownership for over 265 years through Mexican independence (1821), the Mexican Revolution (1910-1920), and US Prohibition (when Cuervo was imported legally into the US as a "health tonic"). The acquisition of Don Julio tequila brand from Diageo in 2014 (in exchange for Bushmills Irish Whiskey) gave Grupo Cuervo the world's most profitable premium tequila brand alongside the world's most popular standard tequila — a portfolio spanning the mass and luxury tequila markets within the same 265-year-old Jalisco family company.
Grupo Cuervo ↗