Producer

Deere & Company

DEHQ US · Moline, Illinoiswebsite ↗

US agricultural equipment manufacturer (NYSE: DE); world's largest. Acquired NavCom Technology, Inc. (Torrance, California) in 1999 for its StarFire satellite-based correction technology. StarFire is a Wide-Area Differential GPS system with 60 ground-based reference stations broadcasting proprietary L-band corrections via Inmarsat satellite. Latest: StarFire 7500 with SF-RTK (2.5 cm / 1 inch horizontal precision). StarFire is fully captive — only works on Deere machines with GreenStar displays. Deere also markets NavCom's commercial OEM GNSS line (SF-3050, SF-5050) for external customers through NavCom. NavCom Technology, Inc. remains a wholly-owned John Deere subsidiary based in Torrance, CA.

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Inputs supplied

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Goods downstream

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Facilities

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Stories

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2 inputs Deere & Company supplies

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  • Agricultural Equipment (World's Largest)

    50%
  • Precision Agriculture — StarFire + JD Operations Center

    12%
  • Construction & Forestry Equipment

    20%
  • John Deere Financial & Customer Value

    18%

Intelligence

What's known

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  • Did you know2024

    John Deere's StarFire satellite correction network — which provides sub-inch (2.5 cm) GPS precision to farmers running John Deere tractors worldwide — is a proprietary global satellite-based augmentation system that operates via 60 ground-based reference stations broadcasting over Inmarsat L-band frequencies. A farmer who buys a John Deere 8R tractor is not just buying a tractor; they are subscribing to a proprietary positioning network that cannot be used by any other brand, cannot be switched without hardware replacement, and whose correction signal is controlled entirely by a tractor company in Moline, Illinois. John Deere runs what is effectively a private GPS network for agriculture — and charges an annual subscription fee to access it.

    Wikipedia
  • Capacity2023

    John Deere's increasing software lock-in of farm equipment has triggered right-to-repair legislation across the US. Deere's modern tractors and combines require John Deere's proprietary Service Advisor software ($3,800+/year for dealer license) to perform many diagnostic and calibration operations. Farmers who purchase six-figure tractors may be unable to repair equipment in the field without Deere authorization or dealer service calls — during critical planting or harvest windows where every hour of downtime costs thousands in lost crop revenue. Colorado became the first state to pass an agricultural right-to-repair law (2023); New York followed. Deere signed a Memorandum of Understanding with the American Farm Bureau Federation in 2023 pledging access to repair tools — but consumer advocates argued the MOU was insufficient. The world's largest farm equipment manufacturer built a software-dependent control architecture that makes $500,000 tractors functionally dependent on the manufacturer's software access for basic maintenance.

    American Farm Bureau Federation
  • Incident2025

    The FTC, joined by six state attorneys general, filed suit against Deere & Company on January 15, 2025, alleging that Deere's proprietary Service ADVISOR diagnostic software is available only to authorized dealers — effectively monopolizing all software-dependent repairs. A federal judge denied Deere's motion to dismiss, clearing the way for trial. This software lock extends Deere's supply-chain leverage beyond hardware into the aftermarket repair market.

    Federal Trade Commission
  • Origin2023

    Deere & Company was founded in 1837 in Grand Detour, Illinois when blacksmith John Deere invented a self-scouring steel plow that solved the problem of prairie soil sticking to cast-iron plows. The company moved to Moline, Illinois in 1848 and grew as American westward expansion created vast demand for farm equipment. Deere's 1999 acquisition of NavCom Technology (a startup spun out from Hughes Aircraft by GPS engineers) was the inflection point that transformed Deere from a mechanical equipment maker into a precision agriculture platform company. NavCom's Starfire technology — originally developed for commercial surveying — became the backbone of Deere's captive GPS correction service, enabling sub-inch agricultural automation. Today Deere's revenue from 'precision technology and smart industrial' (including StarFire subscriptions and digital platform fees) is a growing high-margin layer on top of the equipment business.

    Deere & Company