Producer
New Hope Group (New Hope Liuhe Co.)
New Hope Group (Chengdu Sichuan China; SZSE: 000876; founded 1982 by Liu Yonghao; ~$22B revenue; China's largest animal feed company and one of the three largest feed companies globally) is the dominant poultry feed manufacturer in China, which is the world's largest poultry producer and feed consumer. New Hope Liuhe (the listed subsidiary) operates 300+ feed mills across China and 20+ countries including Vietnam, Bangladesh, Indonesia, Egypt, and Ethiopia — producing ~25 million tonnes of compound animal feed annually, of which approximately 40% is poultry feed (broiler and layer formulations). New Hope's poultry feed dominance in China means it is the single largest customer for corn and soybean meal from China's domestic market as well as imported supplies. New Hope Liuhe is vertically integrated into poultry farming and meat processing in China. Liu Yonghao is one of China's wealthiest entrepreneurs; his company's growth mirrors China's protein consumption rise — from a regional feed company in Sichuan in the 1980s to a 300-mill global network by 2024. New Hope's international expansion (17 countries by 2024) is driven by the same playbook that built its Chinese dominance: build or acquire local feed mills, then integrate upstream (soy crushing, corn trading) and downstream (chicken farming, processing).
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Inputs supplied
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Goods downstream
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Facilities
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Stories
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2 inputs New Hope Group (New Hope Liuhe Co.) supplies
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Animal Feed (Poultry & Swine)
65%Poultry Production
18%Food Processing
12%Financial Services & Other
5%
Intelligence
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Origin2023
New Hope Group was founded in 1982 by the Liu brothers (Liu Yonghao, Liu Yongxing, Liu Yongmei, and Liu Deyu) in Chengdu, Sichuan, selling quail eggs from bicycles in the first years of Deng Xiaoping's rural reform era. Liu Yonghao grew New Hope from quail breeding into China's largest animal feed company by riding the wave of China's rapid meat consumption growth through the 1990s-2000s. The Liu brothers are among China's most famous first-generation private entrepreneurs — their story of starting from nothing in 1982 under early market reforms became emblematic of China's transition to a market economy.
New Hope Group ↗Did you know2024
New Hope Group is tracked as China's largest animal feed company (agricultural supply chain), but Liu Yonghao was a founding investor in Minsheng Bank — China's first private commercial bank (established 1996) and now one of China's largest. The animal feed company's founder is also a major bank shareholder, connecting China's food security supply chain to China's financial system through a single individual's investment portfolio. New Hope has also invested in new energy (New Hope Energy) and real estate, making an animal nutrition company the parent of a diversified conglomerate. Analysts tracking Chinese agricultural supply chains and those tracking Chinese banking are both watching entities controlled by the same Sichuan family.
New Hope Group ↗